Is the $40,897 price on this 2026 Subaru BRZ a good deal?

OAV rates this as Fair Price because the asking price of $40,897 is within the typical market range for this vehicle.

What is the average price for a 2026 Subaru BRZ in OR?

Based on 58 comparable listings in OR, the average asking price for a 2024-2028 Subaru BRZ is $39,282, with prices ranging from $30,987 to $48,739.

How long does a 2026 Subaru BRZ typically stay on dealer lots?

Comparable Subaru BRZ listings in OR spend an average of 85 days on dealer lots.

Where is this 2026 Subaru BRZ located?

This vehicle is listed in Medford, OR 97501. VIN: JF1ZDBS12T9700489. Mileage: 5 miles.

What is the fair market price range for this 2026 Subaru BRZ?

OAV's Price-to-Market analysis estimates the fair market range is $38,445 to $43,101, based on 6 comparable vehicles.

Vehicle Details

VINJF1ZDBS12T9700489

TrimSeries.Yellow

Exterior ColorYellow

DrivetrainRWD

Engine2.4L H4

TransmissionManual

Fuel TypePremium Unleaded

Inventory Typenew

MSRP$42,532

Days on Lot148

2026 Subaru BRZ

Series.Yellow

Unscored

$40,897Mileage not verified

Medford, OR 97501

Is this 2026 Subaru BRZ Series.Yellow a good deal?

OAV verdict: Unscored

Why: Listed at $40,897, comparable market range $38,445–$43,101, based on 6 comparable listings. Days on lot: 148 days (market average 85 days).

Market price position

Lowest comparable ($)

38,445

Highest comparable ($)

43,101

This vehicle's price ($)

40,897

$40,897 · within market range

$38,445comparable$43,101

Regional range: $38,445 – $43,101
vs. market: $2,452 above low · $2,204 below high
Comparable vehicles: 6

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 13–58 days.

Verify before inquiring

This listing has been on market about 2.6x longer than typical for similar vehicles (cohort sells in 13–58 days; this one is at 148). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$38,445 – $39,279

Regional Range$38,445 – $43,101

Dealer Info

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Medford, OR

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About This 2026 Subaru BRZ

Listing updated: May 21, 2026

Listed by a franchise dealer in Medford, OR · On lot for 148 days · VIN verifiable at NHTSA

This new 2026 Subaru BRZ Series.Yellow is listed at $40,897 by a franchise dealer in Medford, OR 97501. It has 5 miles on the odometer. The exterior color is Yellow. It features a RWD drivetrain with a 2.4L H4 engine and Manual transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 6 similar vehicles in the Medford market, the estimated market range is $38,445 to $43,101. The local market range in OR is $38,445 to $39,279.

This vehicle has been on the lot for 148 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Medford, OR coupes market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Subaru BRZ against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JF1ZDBS12T9700489 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Subaru BRZ Market in OR

Comparable Vehicles

Average Price

$39,282

Price Range

$30,987–$48,739

Avg Days on Lot

Based on 58 comparable 2024-2028 Subaru BRZ listings in OR, the average asking price is $39,282. This listing at $40,897 is $1,615 above average (4% above market). Comparable prices in OR range from $30,987 to $48,739. Similar vehicles spend an average of 85 days on dealer lots in this market.