Is the $38,573 price on this 2026 Subaru WRX a good deal?

OAV rates this as Fair Price because the asking price of $38,573 is within the typical market range for this vehicle.

What is the average price for a 2026 Subaru WRX in OR?

Based on 382 comparable listings in OR, the average asking price for a 2024-2028 Subaru WRX is $36,533, with prices ranging from $23,991 to $51,333.

How long does a 2026 Subaru WRX typically stay on dealer lots?

Comparable Subaru WRX listings in OR spend an average of 43 days on dealer lots.

Where is this 2026 Subaru WRX located?

This vehicle is listed in Medford, OR 97501. VIN: JF1VBAN61T9801772. Mileage: mileage not reported.

What is the fair market price range for this 2026 Subaru WRX?

OAV's Price-to-Market analysis estimates the fair market range is $38,129 to $41,725, based on 17 comparable vehicles.

No Photo Available

Vehicle Details

VINJF1VBAN61T9801772

TrimSport-Tech

Exterior ColorWhite

Drivetrain4WD

Engine2.4L H4

TransmissionManual

Fuel TypePremium Unleaded

Inventory Typenew

MSRP$40,965

Days on Lot5

2026 Subaru WRX

Sport-Tech

Fair Price

$38,573Mileage not verified

Medford, OR 97501

Is this 2026 Subaru WRX Sport-Tech a good deal?

OAV verdict: Fair Price

Why: Listed at $38,573, comparable market range $38,129–$41,725, based on 17 comparable listings. Days on lot: 5 days (market average 43 days).

Market price position

$38,573 · within market range

$38,129comparable$41,725

Regional range: $38,129 – $41,725
vs. market: $444 above low · $3,152 below high
Comparable vehicles: 17

Market Retail Price (MRP™)

$39,927

This vehicle $38,573 · $1,354 (3%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,568

This vehicle $38,573 · $1,995 (5%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-15) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 9–33 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$38,129 – $41,725

Regional Range$37,913 – $42,327

Lithia Auto Stores

Medford, OR

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from lithia auto stores →

Request availability and out-the-door price

OAV will route your inquiry to Lithia Auto Stores for current availability of this 2026 Subaru WRX Sport-Tech and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Subaru WRX

Listing updated: Jul 15, 2026

Listed by a franchise dealer in Medford, OR · On lot for 5 days · VIN verifiable at NHTSA

This new 2026 Subaru WRX Sport-Tech is listed at $38,573 by lithia auto stores in Medford, OR 97501. The exterior color is White. It features a 4WD drivetrain with a 2.4L H4 engine and Manual transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 17 similar vehicles in the Medford market, the estimated market range is $38,129 to $41,725. The local market range in OR is $38,129 to $41,725.

This vehicle has been on the lot for 5 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Medford, OR sedans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Subaru WRX against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN JF1VBAN61T9801772 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Subaru WRX Market in OR

Comparable Vehicles

382

Average Price

$36,533

Price Range

$23,991–$51,333

Avg Days on Lot

Based on 382 comparable 2024-2028 Subaru WRX listings in OR, the average asking price is $36,533. This listing at $38,573 is $2,040 above average (6% above market). Comparable prices in OR range from $23,991 to $51,333. Similar vehicles spend an average of 43 days on dealer lots in this market.