Is the $36,494 price on this 2026 Kia Sorento a good deal?

OAV rates this as a Great Deal because the asking price of $36,494 is below the typical market range for this vehicle.

How long does a 2026 Kia Sorento typically stay on dealer lots?

Comparable Kia Sorento listings in NJ spend an average of 106 days on dealer lots.

Where is this 2026 Kia Sorento located?

This vehicle is listed in North Brunswick Township, NJ 08902. VIN: 5XYRL4JC9TG432647. Mileage: mileage not reported.

What is the fair market price range for this 2026 Kia Sorento?

OAV's Price-to-Market analysis estimates the fair market range is $36,884 to $38,724, based on 19 comparable listings matched to this vehicle.

2026 Kia Sorento S for Sale in North Brunswick Township, NJ

Dealer imagery unavailable to OAVRequest current photos and confirm the vehicle's condition with the dealer.

Vehicle Details

VIN5XYRL4JC9TG432647

TrimS

Exterior ColorGray

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,695

Days on Lot237

Great Deal

$36,494Mileage not verified

North Brunswick Township, NJ 08902

Is this 2026 Kia Sorento S a good deal?

OAV verdict: Great Deal

Why: Listed at $36,494, comparable market range $36,884–$38,724, based on 19 comparable listings. Days on lot: 237 days (market average 106 days).

Manufacturer MSRPReference

$38,695

This vehicle $36,494 · $2,201 (6%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$36,494 · $390 below market low

Comparable range: $36,884 – $38,724
vs. market low: — $390 (1% below)
Comparable vehicles: 19

Market Retail Price (MRP™)

$37,804

This vehicle $36,494 · $1,310 (3%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$36,368

This vehicle $36,494 · $126 (0%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-19) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 19–134 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$36,884 – $38,724

Regional Range$31,865 – $41,848

Gateway Kia Of North Brunswick

North Brunswick Township, NJ

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from gateway kia of north brunswick →

Request availability and out-the-door price

OAV will route your inquiry to Gateway Kia Of North Brunswick for current availability of this 2026 Kia Sorento S and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Kia Sorento

Listing updated: Aug 19, 2026

Listed by a franchise dealer in North Brunswick Township, NJ · On lot for 237 days · VIN verifiable at NHTSA

This new 2026 Kia Sorento S is listed at $36,494 by gateway kia of north brunswick in North Brunswick Township, NJ 08902. The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 19 comparable listings matched to this vehicle, the estimated market range is $36,884 to $38,724. The local market range in NJ is $36,884 to $38,724. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 237 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader North Brunswick Township, NJ suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Kia Sorento against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in North Brunswick Township, NJ, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYRL4JC9TG432647 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Kia Sorento Market in NJ

NJ Market Listings

742

Average Price

$38,649

Price Range

$19,500–$55,715

Avg Days on Lot

106

Based on all 742 2024-2028 Kia Sorento listings in the NJ market, the average asking price is $38,649. This listing at $36,494 is $2,155 below the broader NJ average (6% below the NJ average). This is a wider, all-trim comparison across NJ; OAV's price verdict above uses the closer comparable set. Comparable prices in NJ range from $19,500 to $55,715. Similar vehicles spend an average of 106 days on dealer lots in this market.