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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2026 Kia Sportage SX Prestige

2026 Kia SportageView this vehicle at jim ellis automotive group →

Vehicle Details

VIN5XYK53DF6TG452012
TrimSX Prestige
DrivetrainFWD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typenew
MSRP$38,085
Days on Lot93

SX Prestige

Fair Price
$35,8845 mi

Dealer-reported mileage — not independently verified by OAV.

Atlanta, GA 30341

Is this 2026 Kia Sportage SX Prestige a good deal?

OAV verdict: Fair Price

Why: Listed at $35,884, comparable market range $33,861–$40,138, based on 27 comparable listings. Listed 93 days · about typical for comparable local listings (typical ~30–135 days).

Manufacturer MSRPReference

$38,085

This vehicle $35,884 · $2,201 (6%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$35,884 · within market range

Comparable range
$33,861 – $40,138
vs. market
$2,023 above low · $4,254 below high
Comparable vehicles
27

Market Retail Price (MRP™)

$37,000

This vehicle $35,884 · $1,116 (3%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$38,132

This vehicle $35,884 · $2,248 (6%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-30) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1667 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$33,861 – $40,138
Regional Range$33,861 – $40,857

Jim Ellis Automotive Group

Atlanta, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Kia Sportage

Listing updated: Aug 30, 2026

Listed by a franchise dealer in Atlanta, GA · On lot for 93 days · VIN verifiable at NHTSA

This new 2026 Kia Sportage SX Prestige is listed at $35,884 by jim ellis automotive group in Atlanta, GA 30341. It has 5 miles on the odometer (dealer-reported, not independently verified by OAV). It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 27 comparable listings matched to this vehicle, the estimated market range is $33,861 to $40,138. The comparable range in GA is $33,861 to $40,138. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 93 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Atlanta, GA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2026 Kia Sportage against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Atlanta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK53DF6TG452012 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2026 Kia Sportage Market in GA

GA Market Listings

1,481

Average Price

$31,891

Price Range

$23,799–$38,465

Avg Days on Lot

80

Based on all 1,481 2024-2028 Kia Sportage listings in the GA market, the average asking price is $31,891. This listing at $35,884 is $3,993 above the broader GA average (13% above the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $23,799 to $38,465. Similar vehicles spend an average of 80 days on dealer lots in this market.

Similar Kia Sportage Listings in GA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SX Prestige — compare trims below)