Is the $36,576 price on this 2026 Kia Sportage a good deal?

OAV rates this as Fair Price because the asking price of $36,576 is within the typical market range for this vehicle.

How long does a 2026 Kia Sportage typically stay on dealer lots?

Comparable Kia Sportage listings in GA spend an average of 89 days on dealer lots.

Where is this 2026 Kia Sportage located?

This vehicle is listed in Gainesville, GA 30504. VIN: 5XYK53DF0TG415389. Mileage: 15 miles.

What is the fair market price range for this 2026 Kia Sportage?

OAV's Price-to-Market analysis estimates the fair market range is $34,276 to $38,716, based on 17 comparable listings matched to this vehicle.

2026 Kia Sportage SX Prestige for Sale in Gainesville, GA

Dealer imagery unavailable to OAVRequest current photos and confirm the vehicle's condition with the dealer.

Vehicle Details

VIN5XYK53DF0TG415389

TrimSX Prestige

Exterior ColorRed

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,105

Days on Lot179

SX Prestige

Fair Price

$36,57615 mi

Dealer-reported mileage — not independently verified by OAV.

Gainesville, GA 30504

Is this 2026 Kia Sportage SX Prestige a good deal?

OAV verdict: Fair Price

Why: Listed at $36,576, comparable market range $34,276–$38,716, based on 17 comparable listings. Days on lot: 179 days (market average 89 days).

Manufacturer MSRPReference

$38,105

This vehicle $36,576 · $1,529 (4%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$36,576 · within market range

Comparable range: $34,276 – $38,716
vs. market: $2,300 above low · $2,140 below high
Comparable vehicles: 17

Market Retail Price (MRP™)

$36,496

This vehicle $36,576 · $80 (0%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$38,173

This vehicle $36,576 · $1,597 (4%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-03) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 17–60 days.

Verify before inquiring

This listing has been available about 3.0x longer than comparable vehicles typically take to sell (cohort sells in 17–60 days; this one is at 179). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$34,276 – $38,716

Regional Range$33,055 – $40,809

Carriage Auto Group

Gainesville, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from carriage auto group →

Request availability and out-the-door price

OAV will route your inquiry to Carriage Auto Group for current availability of this 2026 Kia Sportage SX Prestige and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Kia Sportage

Listing updated: Aug 3, 2026

Listed by a franchise dealer in Gainesville, GA · On lot for 179 days · VIN verifiable at NHTSA

This new 2026 Kia Sportage SX Prestige is listed at $36,576 by carriage auto group in Gainesville, GA 30504. It has 15 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Red. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 17 comparable listings matched to this vehicle, the estimated market range is $34,276 to $38,716. The local market range in GA is $34,276 to $38,716. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 179 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Gainesville, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Gainesville, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK53DF0TG415389 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Kia Sportage Market in GA

GA Market Listings

1,630

Average Price

$31,552

Price Range

$19,000–$50,677

Avg Days on Lot

Based on all 1,630 2024-2028 Kia Sportage listings in the GA market, the average asking price is $31,552. This listing at $36,576 is $5,024 above the broader GA average (16% above the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $19,000 to $50,677. Similar vehicles spend an average of 89 days on dealer lots in this market.