Is the $28,950 price on this 2023 Kia Sportage a good deal?

OAV rates this as Overpriced because the asking price of $28,950 is above the typical market range for this vehicle.

What is the average price for a 2023 Kia Sportage in NC?

Based on 423 comparable listings in NC, the average asking price for a 2021-2025 Kia Sportage is $25,171, with prices ranging from $10,754 to $46,728.

How long does a 2023 Kia Sportage typically stay on dealer lots?

Comparable Kia Sportage listings in NC spend an average of 52 days on dealer lots.

Where is this 2023 Kia Sportage located?

This vehicle is listed in North Wilkesboro, NC 28659. VIN: 5XYK53AF9PG123797. Mileage: 33,783 miles.

What is the fair market price range for this 2023 Kia Sportage?

OAV's Price-to-Market analysis estimates the fair market range is $25,697 to $28,456, based on 13 comparable vehicles.

No Photo Available

Vehicle Details

VIN5XYK53AF9PG123797

TrimSX Prestige

Exterior ColorGray

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot5

2023 Kia Sportage

SX Prestige

Overpriced

$28,95033,783 mi

North Wilkesboro, NC 28659

Is this 2023 Kia Sportage SX Prestige a good deal?

OAV verdict: Overpriced

Why: Listed at $28,950, comparable market range $25,697–$28,456, based on 13 comparable listings. Days on lot: 5 days (market average 52 days).

Market price position

$28,950 · $494 above market high

$25,697comparable$28,456

Regional range: $25,697 – $28,456
vs. market high: + $494 (2% above)
Comparable vehicles: 13

Market Retail Price (MRP™)

$27,077

This vehicle $28,950 · $1,873 (7%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$27,699

This vehicle $28,950 · $1,251 (5%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-26) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 12–42 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$25,697 – $28,456

Classic Toyota Of Wilkesboro

North Wilkesboro, NC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from classic toyota of wilkesboro →

Request availability and out-the-door price

OAV will route your inquiry to Classic Toyota Of Wilkesboro for current availability of this 2023 Kia Sportage SX Prestige and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Kia Sportage

Listing updated: Jul 26, 2026

Listed by a franchise dealer in North Wilkesboro, NC · On lot for 5 days · VIN verifiable at NHTSA

This used 2023 Kia Sportage SX Prestige is listed at $28,950 by classic toyota of wilkesboro in North Wilkesboro, NC 28659. It has 33,783 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 13 similar vehicles in the North Wilkesboro market, the estimated market range is $25,697 to $28,456.

This vehicle has been on the lot for 5 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader North Wilkesboro, NC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in North Wilkesboro, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK53AF9PG123797 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Kia Sportage Market in NC

Comparable Vehicles

423

Average Price

$25,171

Price Range

$10,754–$46,728

Avg Days on Lot

Based on 423 comparable 2021-2025 Kia Sportage listings in NC, the average asking price is $25,171. This listing at $28,950 is $3,779 above average (15% above market). Comparable prices in NC range from $10,754 to $46,728. Similar vehicles spend an average of 52 days on dealer lots in this market.