2023 Kia Sportage SX
View this vehicle at hgreg houston →Vehicle Details
SX
Houston, TX 77074
Is this 2023 Kia Sportage SX a good deal?
OAV verdict: Great Deal
Why: Listed at $19,223, comparable market range $20,215–$27,977, based on 15 comparable listings.
Market context (not a verdict input): Listed 20 days · about typical for comparable local listings (typical ~15–75 days).
Market price position
$19,223 · $992 below market low
- Comparable range
- $20,215 – $27,977
- vs. market low
- — $992 (5% below)
- Comparable vehicles
- 15
Market Retail Price (MRP™)
$24,096This vehicle $19,223 · $4,873 (20%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$23,227This vehicle $19,223 · $4,004 (17%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-25) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 19–70 days.
Local Market Range
Comparable listings in this vehicle's local market, rebuilt from the market snapshot shown above.
Hgreg Houston
Houston, TX
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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Kia Sportage
Listing updated: Sep 26, 2026Listed by an independent dealer in Houston, TX · On lot for 20 days · VIN verifiable at NHTSA
This used 2023 Kia Sportage SX is listed at $19,223 by hgreg houston in Houston, TX 77074. It has 89,212 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin. Based on 15 comparable listings matched to this vehicle, the estimated market range is $20,215 to $27,977. The local comparable range around Houston, TX is $22,213 to $22,500; the local cohort is drawn around this dealer's market and can include listings across a state line. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 20 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 26, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Houston, TX suvs market analysis. OAV rates each vehicle against its comparable range and comparable count — local-first, widening the comparison set only when local inventory is too thin to support a reliable range; days-on-lot and demand signals are shown separately, not as verdict inputs.
Price history
Asking-price changes for this listing while it has been for sale at this dealer.
- · Increased $225 (+1.2%)$19,223
- · Reduced $2,422 (−11.3%)$18,998
- · Increased $225 (+1.1%)$21,420
- First seen Sep 5, 2026 at $21,195$21,195
Down $1,972 (−9.3%) across 3 price changes.
Based on observations of this listing. Dates reflect when a change was first observed; the dealer's own records may differ.
How this deal is rated
OAV compares this 2023 Kia Sportage against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
- Fair Price — priced within the comparable range, or below the floor by less than that margin.
- Overpriced — priced above the comparable range.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Houston, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK43AF0PG114263 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Kia Sportage Market in TX
TX Market Listings
791
Average Price
$25,443
Price Range
$18,266–$32,998
Avg Days on Lot
119
Based on all 791 2021-2025 Kia Sportage listings in the TX market, the average asking price is $25,443. This listing at $19,223 is $6,220 below the broader TX average (24% below the TX average). This is a wider, all-trim comparison across TX; OAV's price verdict above uses the closer comparable set. Comparable prices in TX range from $18,266 to $32,998. Similar vehicles spend an average of 119 days on dealer lots in this market.
Similar Kia Sportage Listings in TX
8 similar listings shown (closest matches by model year and mileage) (subject trim: SX — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
2021 Kia Sportage
EX
Spring, TX
2021 Kia Sportage
LX
Carrollton, TX
2022 Kia Sportage
LX
Arlington, TX
2022 Kia Sportage
LX
Dickinson, TX
2021 Kia Sportage
LX
Grapevine, TX
2021 Kia Sportage
LX
Spring, TX
2021 Kia Sportage
S
Houston, TX
2021 Kia Sportage
LX
Donna, TX