Is the $34,526 price on this 2026 Kia Sportage a good deal?

OAV rates this as Overpriced because the asking price of $34,526 is above the typical market range for this vehicle.

How long does a 2026 Kia Sportage typically stay on dealer lots?

Comparable Kia Sportage listings in CO spend an average of 37 days on dealer lots.

Where is this 2026 Kia Sportage located?

This vehicle is listed in Durango, CO 81301. VIN: 5XYK3CDF0TG423935. Mileage: 15 miles.

2026 Kia Sportage EX for Sale in Durango, CO

No Photo Available

Vehicle Details

VIN5XYK3CDF0TG423935

TrimEX

Exterior ColorBlue

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$35,485

Days on Lot120

Unscored

$34,52615 mi

Dealer-reported mileage — not independently verified by OAV.

Durango, CO 81301

Is this 2026 Kia Sportage EX a good deal?

OAV verdict: Unscored

Why: Listed at $34,526, comparable market range $33,337–$33,704, based on 4 comparable listings. Days on lot: 120 days (market average 37 days).

Manufacturer MSRPReference

$35,485

This vehicle $34,526 · $959 (3%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$34,526 · $822 above market high

Comparable range: $33,337 – $33,704
vs. market high: + $822 (2% above)
Comparable vehicles: 4

Market Retail Price (MRP™)

$33,521

This vehicle $34,526 · $1,005 (3%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$32,853

This vehicle $34,526 · $1,673 (5%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-31) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 14–55 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$33,337 – $33,704

Regional Range$33,337 – $41,053

Durango Motor Company

Durango, CO

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from durango motor company →

Request availability and out-the-door price

OAV will route your inquiry to Durango Motor Company for current availability of this 2026 Kia Sportage EX and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Kia Sportage

Listing updated: Jul 30, 2026

Listed by a franchise dealer in Durango, CO · On lot for 120 days · VIN verifiable at NHTSA

This new 2026 Kia Sportage EX is listed at $34,526 by durango motor company in Durango, CO 81301. It has 15 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 4 comparable listings matched to this vehicle for its price verdict, the estimated market range is $33,337 to $33,704. The local market range in CO is $33,337 to $33,704.

This vehicle has been on the lot for 120 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Durango, CO suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Durango, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK3CDF0TG423935 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Kia Sportage Market in CO

CO Market Listings

807

Average Price

$32,673

Price Range

$19,186–$49,920

Avg Days on Lot

Based on all 807 2024-2028 Kia Sportage listings in the CO market, the average asking price is $32,673. This listing at $34,526 is $1,853 above average (6% above market). Comparable prices in CO range from $19,186 to $49,920. Similar vehicles spend an average of 37 days on dealer lots in this market.