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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2026 Kia Sportage EX

2026 Kia SportageView this vehicle at jts kia of columbia - greystone →

Vehicle Details

VIN5XYK33DF4TG431147
TrimEX
Exterior ColorGray
DrivetrainFWD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typenew
MSRP$32,725
Days on Lot146

EX

Fair Price
$29,94610 mi

Dealer-reported mileage — not independently verified by OAV.

Columbia, SC 29210

Is this 2026 Kia Sportage EX a good deal?

OAV verdict: Fair Price

Why: Listed at $29,946, comparable market range $30,046–$33,284, based on 82 comparable listings. Listed 146 days · longer than most comparable local listings (typical ~30–135 days).

Manufacturer MSRPReference

$32,725

This vehicle $29,946 · $2,779 (8%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$29,946 · near the low end of the range

Comparable range
$30,046 – $33,284
vs. market low
near the low end of the range
Comparable vehicles
82

Market Retail Price (MRP™)

$31,665

This vehicle $29,946 · $1,719 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$32,798

This vehicle $29,946 · $2,852 (9%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-04) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1662 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$30,046 – $33,284
Regional Range$30,046 – $33,284

Jts Kia Of Columbia - Greystone

Columbia, SC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Kia Sportage

Listing updated: Sep 4, 2026

Listed by a franchise dealer in Columbia, SC · On lot for 146 days · VIN verifiable at NHTSA

This new 2026 Kia Sportage EX is listed at $29,946 by jts kia of columbia - greystone in Columbia, SC 29210. It has 10 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 82 comparable listings matched to this vehicle, the estimated market range is $30,046 to $33,284. The comparable range in SC is $30,046 to $33,284. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 146 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 4, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.

Market context

This listing is part of OAV's broader Columbia, SC suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2026 Kia Sportage against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Columbia, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK33DF4TG431147 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2026 Kia Sportage Market in SC

SC Market Listings

681

Average Price

$32,692

Price Range

$27,551–$38,529

Avg Days on Lot

83

Based on all 681 2024-2028 Kia Sportage listings in the SC market, the average asking price is $32,692. This listing at $29,946 is $2,746 below the broader SC average (8% below the SC average). This is a wider, all-trim comparison across SC; OAV's price verdict above uses the closer comparable set. Comparable prices in SC range from $27,551 to $38,529. Similar vehicles spend an average of 83 days on dealer lots in this market.

Similar Kia Sportage Listings in SC

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: EX — compare trims below)

This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.