2026 Kia Sportage EX
Vehicle Details
EX
Dealer-reported mileage — not independently verified by OAV.
Felton, DE 19943
Is this 2026 Kia Sportage EX a good deal?
OAV verdict: Great Deal
Why: Listed at $31,580, comparable market range $31,730–$35,045, based on 24 comparable listings. Days on lot: 255 days (market average 84 days).
Manufacturer MSRPReference
$32,135This vehicle $31,580 · $555 (2%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$31,580 · $150 below market low
- Comparable range
- $31,730 – $35,045
- vs. market low
- — $150 (0% below)
- Comparable vehicles
- 24
Market Retail Price (MRP™)
$33,388This vehicle $31,580 · $1,808 (5%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$32,823This vehicle $31,580 · $1,243 (4%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-15) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 15–57 days.
- This listing has been available about 4.5x longer than comparable vehicles typically take to sell (cohort sells in 15–57 days; this one is at 255). Confirm its history, condition, availability, and out-the-door price before proceeding.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Felton Holly Kia
Felton, DE
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Felton Holly Kia for current availability of this 2026 Kia Sportage EX and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Kia Sportage
Listing updated: Aug 15, 2026Listed by a franchise dealer in Felton, DE · On lot for 255 days · VIN verifiable at NHTSA
This new 2026 Kia Sportage EX is listed at $31,580 by felton holly kia in Felton, DE 19943. It has 13 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 24 comparable listings matched to this vehicle, the estimated market range is $31,730 to $35,045. The local market range in DE is $31,730 to $35,045. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 255 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Felton, DE suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Felton, DE, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK33DF3TG396956 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Kia Sportage Market in DE
DE Market Listings
209
Average Price
$34,880
Price Range
$23,295–$49,580
Avg Days on Lot
84
Based on all 209 2024-2028 Kia Sportage listings in the DE market, the average asking price is $34,880. This listing at $31,580 is $3,300 below the broader DE average (9% below the DE average). This is a wider, all-trim comparison across DE; OAV's price verdict above uses the closer comparable set. Comparable prices in DE range from $23,295 to $49,580. Similar vehicles spend an average of 84 days on dealer lots in this market.
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8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: EX — compare trims below)
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