Is the $20,790 price on this 2023 Kia Sportage a good deal?

OAV rates this as a Great Deal because the asking price of $20,790 is below the typical market range for this vehicle.

What is the average price for a 2023 Kia Sportage in NC?

Based on 4,251 comparable listings in NC, the average asking price for a 2021-2025 Kia Sportage is $26,576, with prices ranging from $10,231 to $46,728.

How long does a 2023 Kia Sportage typically stay on dealer lots?

Comparable Kia Sportage listings in NC spend an average of 44 days on dealer lots.

Where is this 2023 Kia Sportage located?

This vehicle is listed in Wilmington, NC 28405. VIN: 5XYK33AF4PG023581. Mileage: 85,241 miles.

What is the fair market price range for this 2023 Kia Sportage?

OAV's Price-to-Market analysis estimates the fair market range is $21,790 to $26,148, based on 17 comparable vehicles.

No Photo Available

Vehicle Details

VIN5XYK33AF4PG023581

TrimEX

Exterior ColorWhite

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot50

2023 Kia Sportage

Great Deal

$20,79085,241 mi

Wilmington, NC 28405

Is this 2023 Kia Sportage EX a good deal?

OAV verdict: Great Deal

Why: Listed at $20,790, comparable market range $21,790–$26,148, based on 17 comparable listings. Days on lot: 50 days (market average 44 days).

Market price position

$20,790 · $1,000 below market low

$21,790comparable$26,148

Regional range: $21,790 – $26,148
vs. market low: — $1,000 (5% below)
Comparable vehicles: 17

Market Retail Price (MRP™)

$23,969

This vehicle $20,790 · $3,179 (13%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$20,629

This vehicle $20,790 · $161 (1%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-16) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 16–51 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$21,790 – $26,148

Stevenson Hendrick Mazda Wilmington

Wilmington, NC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from stevenson hendrick mazda wilmington →

Request availability and out-the-door price

OAV will route your inquiry to Stevenson Hendrick Mazda Wilmington for current availability of this 2023 Kia Sportage EX and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Kia Sportage

Listing updated: Jul 15, 2026

Listed by a franchise dealer in Wilmington, NC · On lot for 50 days · VIN verifiable at NHTSA

This used 2023 Kia Sportage EX is listed at $20,790 by stevenson hendrick mazda wilmington in Wilmington, NC 28405. It has 85,241 miles on the odometer. The exterior color is White. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 17 similar vehicles in the Wilmington market, the estimated market range is $21,790 to $26,148.

This vehicle has been on the lot for 50 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Wilmington, NC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Wilmington, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK33AF4PG023581 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Kia Sportage Market in NC

Comparable Vehicles

4,251

Average Price

$26,576

Price Range

$10,231–$46,728

Avg Days on Lot

Based on 4,251 comparable 2021-2025 Kia Sportage listings in NC, the average asking price is $26,576. This listing at $20,790 is $5,786 below average (22% below market). Comparable prices in NC range from $10,231 to $46,728. Similar vehicles spend an average of 44 days on dealer lots in this market.