Is the $23,365 price on this 2023 Kia Sportage a good deal?

OAV rates this as Fair Price because the asking price of $23,365 is within the typical market range for this vehicle.

What is the average price for a 2023 Kia Sportage in AL?

Based on 206 comparable listings in AL, the average asking price for a 2021-2025 Kia Sportage is $25,612, with prices ranging from $10,495 to $46,904.

How long does a 2023 Kia Sportage typically stay on dealer lots?

Comparable Kia Sportage listings in AL spend an average of 76 days on dealer lots.

Where is this 2023 Kia Sportage located?

This vehicle is listed in Scottsboro, AL 35769. VIN: 5XYK33AF2PG136297. Mileage: 36,425 miles.

What is the fair market price range for this 2023 Kia Sportage?

OAV's Price-to-Market analysis estimates the fair market range is $20,990 to $23,999, based on 14 comparable vehicles.

No Photo Available

Vehicle Details

VIN5XYK33AF2PG136297

TrimEX

Exterior ColorBlack

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot126

2023 Kia Sportage

Fair Price

$23,36536,425 mi

Scottsboro, AL 35769

Is this 2023 Kia Sportage EX a good deal?

OAV verdict: Fair Price

Why: Listed at $23,365, comparable market range $20,990–$23,999, based on 14 comparable listings. Days on lot: 126 days (market average 76 days).

Market price position

$23,365 · within market range

$20,990comparable$23,999

Regional range: $20,990 – $23,999
vs. market: $2,375 above low · $634 below high
Comparable vehicles: 14

Market Retail Price (MRP™)

$22,495

This vehicle $23,365 · $870 (4%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$23,896

This vehicle $23,365 · $531 (2%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-25) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–53 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$20,990 – $23,999

Harbin Chevrolet

Scottsboro, AL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from harbin chevrolet →

Request availability and out-the-door price

OAV will route your inquiry to Harbin Chevrolet for current availability of this 2023 Kia Sportage EX and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Kia Sportage

Listing updated: Jul 25, 2026

Listed by a franchise dealer in Scottsboro, AL · On lot for 126 days · VIN verifiable at NHTSA

This used 2023 Kia Sportage EX is listed at $23,365 by harbin chevrolet in Scottsboro, AL 35769. It has 36,425 miles on the odometer. The exterior color is Black. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 14 similar vehicles in the Scottsboro market, the estimated market range is $20,990 to $23,999.

This vehicle has been on the lot for 126 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Scottsboro, AL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Scottsboro, AL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK33AF2PG136297 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Kia Sportage Market in AL

Comparable Vehicles

206

Average Price

$25,612

Price Range

$10,495–$46,904

Avg Days on Lot

Based on 206 comparable 2021-2025 Kia Sportage listings in AL, the average asking price is $25,612. This listing at $23,365 is $2,247 below average (9% below market). Comparable prices in AL range from $10,495 to $46,904. Similar vehicles spend an average of 76 days on dealer lots in this market.