2026 Kia Sportage LX
Vehicle Details
LX
Morrow, GA 30260
Is this 2026 Kia Sportage LX a good deal?
OAV verdict: Fair Price
Why: Listed at $24,799, comparable market range $23,354–$25,229, based on 71 comparable listings. Listed 40 days · about typical for comparable local listings (typical ~30–135 days).
Market price position
$24,799 · within market range
- Comparable range
- $23,354 – $25,229
- vs. market
- $1,445 above low · $430 below high
- Comparable vehicles
- 71
Market Retail Price (MRP™)
$24,292This vehicle $24,799 · $507 (2%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$24,009This vehicle $24,799 · $790 (3%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-24) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 4–14 days).
What does Demand-Verified mean?
- This listing has been available about 2.9x longer than comparable vehicles typically take to sell (cohort sells in 4–14 days; this one is at 40). Confirm its history, condition, availability, and out-the-door price before proceeding.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Hertz Car Sales Morrow, Ga
Morrow, GA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Hertz Car Sales Morrow, Ga for current availability of this 2026 Kia Sportage LX and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Kia Sportage
Listing updated: Aug 24, 2026Listed by an independent dealer in Morrow, GA · On lot for 40 days · VIN verifiable at NHTSA
This used 2026 Kia Sportage LX is listed at $24,799 by hertz car sales morrow, ga in Morrow, GA 30260. It has 18,229 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 71 comparable listings matched to this vehicle, the estimated market range is $23,354 to $25,229. The local market range in GA is $23,354 to $25,229. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 40 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Morrow, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Kia Sportage against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Morrow, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK2CDF4TG376850 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Kia Sportage Market in GA
GA Market Listings
1,562
Average Price
$31,761
Price Range
$19,749–$50,677
Avg Days on Lot
85
Based on all 1,562 2024-2028 Kia Sportage listings in the GA market, the average asking price is $31,761. This listing at $24,799 is $6,962 below the broader GA average (22% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $19,749 to $50,677. Similar vehicles spend an average of 85 days on dealer lots in this market.
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