2026 Kia Sportage LX
View this vehicle at Walt Massey Ford Columbia →Vehicle Details
LX
Price from the dealer. OAV has not verified whether it includes all dealer-required fees. Ask the dealer for a written out-the-door price.
Columbia, MS 39429
Is this 2026 Kia Sportage LX a good deal?
OAV verdict: Great Deal
Why: Listed at $23,617, comparable market range $24,917–$25,227, based on 14 comparable listings.
The verdict judges the asking price only. It does not assess the vehicle's condition, history, fees or total purchase cost.
Market context (not a verdict input): Listed 4 days · fresher than most comparable local listings (typical ~90–165 days).
Market price position
$23,617 · $1,300 below market low
- Comparable range
- $24,917 – $25,227
- vs. market low
- — $1,300 (5% below)
- Comparable vehicles
- 14
Market Retail Price (MRP™)
$25,072This vehicle $23,617 · $1,455 (6%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$24,469This vehicle $23,617 · $852 (3%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-30) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 13–38 days.
Local Market Range
Comparable listings in this vehicle's local market, rebuilt from the market snapshot shown above.
Walt Massey Ford Columbia
Columbia, MS
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Request availability and out-the-door price
OAV will route your inquiry to Walt Massey Ford Columbia for current availability of this 2026 Kia Sportage LX and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Kia Sportage
Listing updated: Sep 30, 2026Listed by a franchise dealer in Columbia, MS · On lot for 4 days · VIN verifiable at NHTSA
This used 2026 Kia Sportage LX is listed at $23,617 by Walt Massey Ford Columbia in Columbia, MS 39429. It has 16,718 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin. Based on 14 comparable listings matched to this vehicle, the estimated market range is $24,917 to $25,227. The local comparable range around Columbia, MS is $24,917 to $25,227; the local cohort is drawn around this dealer's market and can include listings across a state line. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 4 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 30, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Columbia, MS suvs market analysis. OAV rates each vehicle against its comparable range and comparable count — local-first, widening the comparison set only when local inventory is too thin to support a reliable range; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2026 Kia Sportage against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
- Fair Price — priced within the comparable range, or below the floor by less than that margin.
- Overpriced — priced above the comparable range.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Columbia, MS, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5XYK23DF3TG396376 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2026 Kia Sportage Market in MS
MS Market Listings
202
Average Price
$32,963
Price Range
$26,211–$38,393
Avg Days on Lot
111
Based on all 202 2024-2027 Kia Sportage listings in the MS market, the average asking price is $32,963. This listing at $23,617 is $9,346 below the broader MS average (28% below the MS average). This is a wider, all-trim comparison across MS; OAV's price verdict above uses the closer comparable set. Comparable prices in MS range from $26,211 to $38,393. Similar vehicles spend an average of 111 days on dealer lots in this market.
Similar Kia Sportage Listings in MS
8 similar listings shown (closest matches by model year and mileage) (subject trim: LX — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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