2023 Toyota Highlander XLE
Vehicle Details
XLE
Odenville, AL 35120
Is this 2023 Toyota Highlander XLE a good deal?
OAV verdict: Fair Price
Why: Listed at $29,900, comparable market range $29,782–$43,367, based on 35 comparable listings. Days on lot: 6 days (market average 41 days).
Market price position
$29,900 · within market range
- Comparable range
- $29,782 – $43,367
- vs. market
- $118 above low · $13,467 below high
- Comparable vehicles
- 35
Market Retail Price (MRP™)
$36,575This vehicle $29,900 · $6,675 (18%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$32,617This vehicle $29,900 · $2,717 (8%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-12) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 15–50 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Musso Motors
Odenville, AL
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Request availability and out-the-door price
OAV will route your inquiry to Musso Motors for current availability of this 2023 Toyota Highlander XLE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Highlander
Listing updated: Aug 12, 2026Listed by an independent dealer in Odenville, AL · On lot for 6 days · VIN verifiable at NHTSA
This used 2023 Toyota Highlander XLE is listed at $29,900 by musso motors in Odenville, AL 35120. It has 100,545 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 35 comparable listings matched to this vehicle, the estimated market range is $29,782 to $43,367. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 6 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Odenville, AL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Odenville, AL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRBH8PS508020 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota Highlander Market in AL
AL Market Listings
186
Average Price
$35,591
Price Range
$19,999–$54,981
Avg Days on Lot
41
Based on all 186 2021-2025 Toyota Highlander listings in the AL market, the average asking price is $35,591. This listing at $29,900 is $5,691 below the broader AL average (16% below the AL average). This is a wider, all-trim comparison across AL; OAV's price verdict above uses the closer comparable set. Comparable prices in AL range from $19,999 to $54,981. Similar vehicles spend an average of 41 days on dealer lots in this market.
Similar Toyota Highlander Listings in AL
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE — compare trims below)
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