Is the $37,994 price on this 2023 Toyota Highlander a good deal?

OAV rates this as a Great Deal because the asking price of $37,994 is below the typical market range for this vehicle.

What is the average price for a 2023 Toyota Highlander in VA?

Based on 1,832 comparable listings in VA, the average asking price for a 2021-2025 Toyota Highlander is $37,550, with prices ranging from $19,985 to $51,995.

How long does a 2023 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in VA spend an average of 35 days on dealer lots.

Where is this 2023 Toyota Highlander located?

This vehicle is listed in Alexandria, VA 22303. VIN: 5TDKDRBH7PS043228. Mileage: 38,410 miles.

What is the fair market price range for this 2023 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $38,989 to $41,067, based on 7 comparable vehicles.

No Photo Available

Vehicle Details

VIN5TDKDRBH7PS043228

TrimXLE

Exterior ColorBlack

Drivetrain4WD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot6

2023 Toyota Highlander

XLE

Unscored

$37,99438,410 mi

Alexandria, VA 22303

Is this 2023 Toyota Highlander XLE a good deal?

OAV verdict: Unscored

Why: Listed at $37,994, comparable market range $38,989–$41,067, based on 7 comparable listings. Days on lot: 6 days (market average 35 days).

Market price position

$37,994 · $995 below market low

$38,989comparable$41,067

Regional range: $38,989 – $41,067
vs. market low: — $995 (3% below)
Comparable vehicles: 7

Market Retail Price (MRP™)

$40,028

This vehicle $37,994 · $2,034 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$37,281

This vehicle $37,994 · $713 (2%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-16) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 13–45 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Local Range$38,989 – $41,067

Regional Range$28,095 – $43,889

Ourisman Buick Gmc Of Alexandria

Alexandria, VA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from ourisman buick gmc of alexandria →

Request availability and out-the-door price

OAV will route your inquiry to Ourisman Buick Gmc Of Alexandria for current availability of this 2023 Toyota Highlander XLE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota Highlander

Listing updated: Jul 16, 2026

Listed by a franchise dealer in Alexandria, VA · On lot for 6 days · VIN verifiable at NHTSA

This used 2023 Toyota Highlander XLE is listed at $37,994 by ourisman buick gmc of alexandria in Alexandria, VA 22303. It has 38,410 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 7 similar vehicles in the Alexandria market, the estimated market range is $38,989 to $41,067. The local market range in VA is $38,989 to $41,067.

This vehicle has been on the lot for 6 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Alexandria, VA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Alexandria, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRBH7PS043228 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Highlander Market in VA

Comparable Vehicles

1,832

Average Price

$37,550

Price Range

$19,985–$51,995

Avg Days on Lot

Based on 1,832 comparable 2021-2025 Toyota Highlander listings in VA, the average asking price is $37,550. This listing at $37,994 is $444 above average (1% above market). Comparable prices in VA range from $19,985 to $51,995. Similar vehicles spend an average of 35 days on dealer lots in this market.