2026 Toyota Highlander XLE
View this vehicle at lugoff toyota →Vehicle Details
XLE
Lugoff, SC 29078
Is this 2026 Toyota Highlander XLE a good deal?
OAV verdict: Fair Price
Why: Listed at $49,774, comparable market range $47,602–$57,489, based on 171 comparable listings.
Market context (not a verdict input): Listed 7 days · about typical for comparable local listings (typical ~15 days).
Manufacturer MSRPReference
$49,774This vehicle $49,774 · priced at MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$49,774 · within market range
- Comparable range
- $47,602 – $57,489
- vs. market
- $2,172 above low · $7,715 below high
- Comparable vehicles
- 171
Market Retail Price (MRP™)
$52,546This vehicle $49,774 · $2,772 (5%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$50,990This vehicle $49,774 · $1,216 (2%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-25) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 9–38 days.
What does Demand-Verified mean?
Local Market Range
Comparable listings in this vehicle's local market, rebuilt from the market snapshot shown above.
Lugoff Toyota
Lugoff, SC
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OAV will route your inquiry to Lugoff Toyota for current availability of this 2026 Toyota Highlander XLE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Toyota Highlander
Listing updated: Sep 25, 2026Listed by a franchise dealer in Lugoff, SC · On lot for 7 days · VIN verifiable at NHTSA
This new 2026 Toyota Highlander XLE is listed at $49,774 by lugoff toyota in Lugoff, SC 29078. The exterior color is White. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 171 comparable listings matched to this vehicle, the estimated market range is $47,602 to $57,489. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 7 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 25, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Lugoff, SC suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2026 Toyota Highlander against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
- Fair Price — priced within the comparable range, or below the floor by less than that margin.
- Overpriced — priced above the typical range for comparable vehicles.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Lugoff, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRBH2TS39A769 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2026 Toyota Highlander Market in SC
SC Market Listings
104
Average Price
$52,187
Price Range
$38,666–$58,820
Avg Days on Lot
24
Based on all 104 2024-2027 Toyota Highlander listings in the SC market, the average asking price is $52,187. This listing at $49,774 is $2,413 below the broader SC average (5% below the SC average). This is a wider, all-trim comparison across SC; OAV's price verdict above uses the closer comparable set. Comparable prices in SC range from $38,666 to $58,820. Similar vehicles spend an average of 24 days on dealer lots in this market.
Similar Toyota Highlander Listings in SC
8 similar listings shown (closest matches by model year and mileage) (subject trim: XLE — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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