2025 Toyota Highlander XSE

Listed by an independent dealer in Morrow, GA · On lot for 69 days · VIN verifiable at NHTSA

This used 2025 Toyota Highlander XSE is listed at $40,298 by hertz car sales morrow, ga in Morrow, GA 30260. It has 26,719 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 30 comparable listings matched to this vehicle, the estimated market range is $42,152 to $46,526. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 69 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Morrow, GA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

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How this deal is rated

OAV compares this 2025 Toyota Highlander against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Morrow, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRBH1SS588611 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2025 Toyota Highlander Market in GA

Based on all 337 2023-2027 Toyota Highlander listings in the GA market, the average asking price is $47,504. This listing at $40,298 is $7,206 below the broader GA average (15% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $33,931 to $59,125. Similar vehicles spend an average of 37 days on dealer lots in this market.

Similar Toyota Highlander Listings in GA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XSE — compare trims below)