2023 Toyota Highlander Platinum
Vehicle Details
Platinum
Manassas, VA 20110
Is this 2023 Toyota Highlander Platinum a good deal?
OAV verdict: Great Deal
Why: Listed at $33,995, comparable market range $39,995–$45,978, based on 33 comparable listings. Listed 130 days · longer than most comparable local listings (typical ~30–60 days).
Market price position
$33,995 · $6,000 below market low
- Comparable range
- $39,995 – $45,978
- vs. market low
- — $6,000 (15% below)
- Comparable vehicles
- 33
Market Retail Price (MRP™)
$42,987This vehicle $33,995 · $8,992 (21%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$37,246This vehicle $33,995 · $3,251 (9%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-24) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 13–46 days.
- This listing has been available about 2.8x longer than comparable vehicles typically take to sell (cohort sells in 13–46 days; this one is at 130). Confirm its history, condition, availability, and out-the-door price before proceeding.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Insiders Auto Of Manassas
Manassas, VA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Insiders Auto Of Manassas for current availability of this 2023 Toyota Highlander Platinum and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Highlander
Listing updated: Aug 24, 2026Listed by an independent dealer in Manassas, VA · On lot for 130 days · VIN verifiable at NHTSA
This used 2023 Toyota Highlander Platinum is listed at $33,995 by insiders auto of manassas in Manassas, VA 20110. It has 100,223 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 33 comparable listings matched to this vehicle, the estimated market range is $39,995 to $45,978. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 130 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Manassas, VA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Manassas, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRBH0PS004545 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota Highlander Market in VA
VA Market Listings
287
Average Price
$36,078
Price Range
$22,444–$54,000
Avg Days on Lot
44
Based on all 287 2021-2025 Toyota Highlander listings in the VA market, the average asking price is $36,078. This listing at $33,995 is $2,083 below the broader VA average (6% below the VA average). This is a wider, all-trim comparison across VA; OAV's price verdict above uses the closer comparable set. Comparable prices in VA range from $22,444 to $54,000. Similar vehicles spend an average of 44 days on dealer lots in this market.
Similar Toyota Highlander Listings in VA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Platinum — compare trims below)
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L
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2021 Toyota Highlander
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2021 Toyota Highlander
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2021 Toyota Highlander
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2022 Toyota Highlander
XLE
Manassas, VA
2021 Toyota Highlander
XLE
Herndon, VA
2021 Toyota Highlander
XLE
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2021 Toyota Highlander
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