Is the $36,990 price on this 2023 Toyota Highlander a good deal?

OAV has not assigned a market verdict to this listing yet because there isn't enough comparable market data.

How long does a 2023 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in WV spend an average of 57 days on dealer lots.

Where is this 2023 Toyota Highlander located?

This vehicle is listed in Princeton, WV 24740. VIN: 5TDKDRBH0PS001077. Mileage: 97,456 miles.

2023 Toyota Highlander Platinum for Sale in Princeton, WV

Dealer imagery unavailable to OAVRequest current photos and confirm the vehicle's condition with the dealer.

Vehicle Details

VIN5TDKDRBH0PS001077

TrimPlatinum

Exterior ColorWhite

Drivetrain4WD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot121

Platinum

Unscored

$36,99097,456 mi

Princeton, WV 24740

Is this 2023 Toyota Highlander Platinum a good deal?

OAV verdict: Unscored

Why: Listed at $36,990. OAV has not found enough comparable listings for a reliable market range or verdict. Days on lot: 121 days (market average 57 days).

Market price position

Limited comparable data — OAV has not assigned a reliable market verdict to this listing yet.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 13–44 days).

What does Demand-Verified mean?

Verify before inquiring

This listing has been available about 2.8x longer than comparable vehicles typically take to sell (cohort sells in 13–44 days; this one is at 121). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$37,563 – $41,999

Ramey Ford Princeton

Princeton, WV

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from ramey ford princeton →

Request availability and out-the-door price

OAV will route your inquiry to Ramey Ford Princeton for current availability of this 2023 Toyota Highlander Platinum and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota Highlander

Listing updated: Aug 9, 2026

Listed by a franchise dealer in Princeton, WV · On lot for 121 days · VIN verifiable at NHTSA

This used 2023 Toyota Highlander Platinum is listed at $36,990 by ramey ford princeton in Princeton, WV 24740. It has 97,456 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. OAV has not assigned a reliable comparable market range for this vehicle yet — the comparable set is too limited.

This vehicle has been on the lot for 121 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Princeton, WV suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Princeton, WV, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRBH0PS001077 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Highlander Market in WV

WV Market Listings

Average Price

$35,304

Price Range

$27,456–$47,900

Avg Days on Lot

Based on all 49 2021-2025 Toyota Highlander listings in the WV market, the average asking price is $35,304. Because OAV has not assigned a reliable price verdict to this listing, it does not state how it compares to this broader average. Comparable prices in WV range from $27,456 to $47,900. Similar vehicles spend an average of 57 days on dealer lots in this market.