Is the $31,118 price on this 2023 Toyota Highlander a good deal?

OAV rates this as a Great Deal because the asking price of $31,118 is below the typical market range for this vehicle.

What is the average price for a 2023 Toyota Highlander in FL?

Based on 3,928 comparable listings in FL, the average asking price for a 2021-2025 Toyota Highlander is $34,474, with prices ranging from $16,238 to $53,938.

How long does a 2023 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in FL spend an average of 39 days on dealer lots.

Where is this 2023 Toyota Highlander located?

This vehicle is listed in Tallahassee, FL 32308. VIN: 5TDKDRAH7PS506356. Mileage: 67,140 miles.

No Photo Available

Vehicle Details

VIN5TDKDRAH7PS506356

TrimLE

Exterior ColorGreen

DrivetrainFWD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot8

2023 Toyota Highlander

Unscored

$31,11867,140 mi

Tallahassee, FL 32308

Is this 2023 Toyota Highlander LE a good deal?

OAV verdict: Unscored

Why: Listed at $31,118, comparable market range $31,431–$31,431, based on 3 comparable listings. Days on lot: 8 days (market average 39 days).

Market price position

$31,118 · $313 below the market benchmark

$31,431 — single data point

Regional range: $31,431 (3 listings)
vs. market low: — $313 (1% below)
Comparable vehicles: 3

Market Retail Price (MRP™)

$31,431

This vehicle $31,118 · $313 (1%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$30,497

This vehicle $31,118 · $621 (2%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-18) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 13–47 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Regional Range$31,431 – $31,431

Dale Earnhardt Jr Cadillac

Tallahassee, FL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from dale earnhardt jr cadillac →

Request availability and out-the-door price

OAV will route your inquiry to Dale Earnhardt Jr Cadillac for current availability of this 2023 Toyota Highlander LE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota Highlander

Listing updated: Jul 18, 2026

Listed by a franchise dealer in Tallahassee, FL · On lot for 8 days · VIN verifiable at NHTSA

This used 2023 Toyota Highlander LE is listed at $31,118 by dale earnhardt jr cadillac in Tallahassee, FL 32308. It has 67,140 miles on the odometer. The exterior color is Green. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 3 similar vehicles in the Tallahassee market, the estimated market range is $31,431 to $31,431.

This vehicle has been on the lot for 8 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Tallahassee, FL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Tallahassee, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRAH7PS506356 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Highlander Market in FL

Comparable Vehicles

3,928

Average Price

$34,474

Price Range

$16,238–$53,938

Avg Days on Lot

Based on 3,928 comparable 2021-2025 Toyota Highlander listings in FL, the average asking price is $34,474. This listing at $31,118 is $3,356 below average (10% below market). Comparable prices in FL range from $16,238 to $53,938. Similar vehicles spend an average of 39 days on dealer lots in this market.