Is the $33,498 price on this 2023 Toyota Highlander a good deal?

OAV rates this as a Great Deal because the asking price of $33,498 is below the typical market range for this vehicle.

How long does a 2023 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in TX spend an average of 119 days on dealer lots.

Where is this 2023 Toyota Highlander located?

This vehicle is listed in Houston, TX 77074. VIN: 5TDKDRAH6PS045604. Mileage: 69,960 miles.

What is the fair market price range for this 2023 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $37,499 to $45,576, based on 15 comparable listings matched to this vehicle.

2023 Toyota Highlander Platinum for Sale in Houston, TX

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Vehicle Details

VIN5TDKDRAH6PS045604

TrimPlatinum

Exterior ColorBlack

DrivetrainFWD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot46

Platinum

Great Deal

$33,49869,960 mi

Houston, TX 77074

Is this 2023 Toyota Highlander Platinum a good deal?

OAV verdict: Great Deal

Why: Listed at $33,498, comparable market range $37,499–$45,576, based on 15 comparable listings. Days on lot: 46 days (market average 119 days).

Market price position

$33,498 · $4,001 below market low

Comparable range: $37,499 – $45,576
vs. market low: — $4,001 (11% below)
Comparable vehicles: 15

Market Retail Price (MRP™)

$41,538

This vehicle $33,498 · $8,040 (19%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,506

This vehicle $33,498 · $7,008 (17%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-16) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 13–43 days).

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$37,499 – $45,576

Hgreg Houston

Houston, TX

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Hgreg Houston for current availability of this 2023 Toyota Highlander Platinum and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota Highlander

Listing updated: Aug 16, 2026

Listed by an independent dealer in Houston, TX · On lot for 46 days · VIN verifiable at NHTSA

This used 2023 Toyota Highlander Platinum is listed at $33,498 by hgreg houston in Houston, TX 77074. It has 69,960 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 15 comparable listings matched to this vehicle, the estimated market range is $37,499 to $45,576. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 46 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Houston, TX suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out). Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Houston, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRAH6PS045604 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Highlander Market in TX

TX Market Listings

876

Average Price

$35,780

Price Range

$17,389–$55,136

Avg Days on Lot

119

Based on all 876 2021-2025 Toyota Highlander listings in the TX market, the average asking price is $35,780. This listing at $33,498 is $2,282 below the broader TX average (6% below the TX average). This is a wider, all-trim comparison across TX; OAV's price verdict above uses the closer comparable set. Comparable prices in TX range from $17,389 to $55,136. Similar vehicles spend an average of 119 days on dealer lots in this market.