Is the $31,582 price on this 2023 Toyota Highlander a good deal?

OAV rates this as Fair Price because the asking price of $31,582 is within the typical market range for this vehicle.

What is the average price for a 2023 Toyota Highlander in TN?

Based on 781 comparable listings in TN, the average asking price for a 2021-2025 Toyota Highlander is $36,255, with prices ranging from $19,833 to $59,968.

How long does a 2023 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in TN spend an average of 60 days on dealer lots.

Where is this 2023 Toyota Highlander located?

This vehicle is listed in Franklin, TN 37067. VIN: 5TDKDRAH5PS012514. Mileage: 94,872 miles.

What is the fair market price range for this 2023 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $25,795 to $35,998, based on 10 comparable vehicles.

No Photo Available

Vehicle Details

VIN5TDKDRAH5PS012514

TrimXLE

Exterior ColorBlack

DrivetrainFWD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot22

2023 Toyota Highlander

XLE

Fair Price

$31,58294,872 mi

Franklin, TN 37067

Is this 2023 Toyota Highlander XLE a good deal?

OAV verdict: Fair Price

Why: Listed at $31,582, comparable market range $25,795–$35,998, based on 10 comparable listings. Days on lot: 22 days (market average 60 days).

Market price position

$31,582 · within market range

$25,795comparable$35,998

Regional range: $25,795 – $35,998
vs. market: $5,787 above low · $4,416 below high
Comparable vehicles: 10

Market Retail Price (MRP™)

$30,897

This vehicle $31,582 · $685 (2%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$33,055

This vehicle $31,582 · $1,473 (4%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-17) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 13–45 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Local Range$25,795 – $35,998

Regional Range$24,896 – $40,837

Darrell Waltrip Honda

Franklin, TN

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from darrell waltrip honda →

Request availability and out-the-door price

OAV will route your inquiry to Darrell Waltrip Honda for current availability of this 2023 Toyota Highlander XLE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota Highlander

Listing updated: Jul 16, 2026

Listed by a franchise dealer in Franklin, TN · On lot for 22 days · VIN verifiable at NHTSA

This used 2023 Toyota Highlander XLE is listed at $31,582 by darrell waltrip honda in Franklin, TN 37067. It has 94,872 miles on the odometer. The exterior color is Black. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 10 similar vehicles in the Franklin market, the estimated market range is $25,795 to $35,998. The local market range in TN is $25,795 to $35,998.

This vehicle has been on the lot for 22 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Franklin, TN suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Franklin, TN, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRAH5PS012514 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Highlander Market in TN

Comparable Vehicles

781

Average Price

$36,255

Price Range

$19,833–$59,968

Avg Days on Lot

Based on 781 comparable 2021-2025 Toyota Highlander listings in TN, the average asking price is $36,255. This listing at $31,582 is $4,673 below average (13% below market). Comparable prices in TN range from $19,833 to $59,968. Similar vehicles spend an average of 60 days on dealer lots in this market.