2024 Toyota Highlander LE
Vehicle Details
LE
Hollywood, FL 33021
Is this 2024 Toyota Highlander LE a good deal?
OAV verdict: Fair Price
Why: Listed at $31,791, comparable market range $25,999–$35,526, based on 40 comparable listings. Days on lot: 43 days (market average 47 days).
Market price position
$31,791 · within market range
- Comparable range
- $25,999 – $35,526
- vs. market
- $5,792 above low · $3,735 below high
- Comparable vehicles
- 40
Market Retail Price (MRP™)
$30,763This vehicle $31,791 · $1,028 (3%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$30,654This vehicle $31,791 · $1,137 (4%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-17) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 20–76 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Autonation Honda Hollywood
Hollywood, FL
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Autonation Honda Hollywood for current availability of this 2024 Toyota Highlander LE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Toyota Highlander
Listing updated: Aug 17, 2026Listed by a franchise dealer in Hollywood, FL · On lot for 43 days · VIN verifiable at NHTSA
This used 2024 Toyota Highlander LE is listed at $31,791 by autonation honda hollywood in Hollywood, FL 33021. It has 71,122 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 40 comparable listings matched to this vehicle, the estimated market range is $25,999 to $35,526. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 43 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Hollywood, FL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2024 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out). Mileage-aware adjustment is also rolling out — on very high-mileage vehicles OAV withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Hollywood, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRAH2RS050320 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Toyota Highlander Market in FL
FL Market Listings
832
Average Price
$42,016
Price Range
$17,980–$65,660
Avg Days on Lot
47
Based on all 832 2022-2026 Toyota Highlander listings in the FL market, the average asking price is $42,016. This listing at $31,791 is $10,225 below the broader FL average (24% below the FL average). This is a wider, all-trim comparison across FL; OAV's price verdict above uses the closer comparable set. Comparable prices in FL range from $17,980 to $65,660. Similar vehicles spend an average of 47 days on dealer lots in this market.
Similar Toyota Highlander Listings in FL
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: LE — compare trims below)
2023 Toyota Highlander
LE
Orlando, FL
2022 Toyota Highlander
LE
Tampa, FL
2022 Toyota Highlander
LE
New Port Richey, FL
2022 Toyota Highlander
LE
St. Cloud, FL
2022 Toyota Highlander
LE
Palmetto Bay, FL
2022 Toyota Highlander
LE
DeLand, FL
2022 Toyota Highlander
LE
Haines City, FL
2022 Toyota Highlander
LE
Okeechobee, FL