Is the $36,470 price on this 2023 Toyota Highlander a good deal?

OAV rates this as Fair Price because the asking price of $36,470 is within the typical market range for this vehicle.

What is the average price for a 2023 Toyota Highlander in OR?

Based on 1,096 comparable listings in OR, the average asking price for a 2021-2025 Toyota Highlander is $37,217, with prices ranging from $20,999 to $57,962.

How long does a 2023 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in OR spend an average of 40 days on dealer lots.

Where is this 2023 Toyota Highlander located?

This vehicle is listed in Salem, OR 97301. VIN: 5TDKDRAH2PS034731. Mileage: 20,565 miles.

What is the fair market price range for this 2023 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $28,863 to $39,998, based on 29 comparable vehicles.

Vehicle Details

VIN5TDKDRAH2PS034731

TrimLE

Exterior ColorWhite

DrivetrainFWD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot5

2023 Toyota Highlander

Fair Price

$36,47020,565 mi

Salem, OR 97301

Is this 2023 Toyota Highlander LE a good deal?

OAV verdict: Fair Price

Why: Listed at $36,470, comparable market range $28,863–$39,998, based on 29 comparable listings. Days on lot: 5 days (market average 40 days).

Market price position

Lowest comparable ($)

28,863

Highest comparable ($)

39,998

This vehicle's price ($)

36,470

$36,470 · within market range

$28,863comparable$39,998

Regional range: $28,863 – $39,998
vs. market: $7,607 above low · $3,528 below high
Comparable vehicles: 29

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 12–59 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$28,863 – $39,998

Dealer Info

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Salem, OR

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About This 2023 Toyota Highlander

Listing updated: May 19, 2026

Listed by a franchise dealer in Salem, OR · On lot for 5 days · VIN verifiable at NHTSA

This used 2023 Toyota Highlander LE is listed at $36,470 by a franchise dealer in Salem, OR 97301. It has 20,565 miles on the odometer. The exterior color is White. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 29 similar vehicles in the Salem market, the estimated market range is $28,863 to $39,998.

This vehicle has been on the lot for 5 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Salem, OR suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Salem, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRAH2PS034731 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Highlander Market in OR

Comparable Vehicles

1,096

Average Price

$37,217

Price Range

$20,999–$57,962

Avg Days on Lot

Based on 1,096 comparable 2021-2025 Toyota Highlander listings in OR, the average asking price is $37,217. This listing at $36,470 is $747 below average (2% below market). Comparable prices in OR range from $20,999 to $57,962. Similar vehicles spend an average of 40 days on dealer lots in this market.