Vehicle Details
2023 Toyota Highlander
Limited
Dade City, FL 33525
Is this 2023 Toyota Highlander Limited a good deal?
OAV verdict: Fair Price
Why: Listed at $36,965, comparable market range $26,672–$39,947, based on 12 comparable listings. Days on lot: 5 days (market average 40 days).
Market price position
$36,965 · within market range
- Regional range
- $26,672 – $39,947
- vs. market
- $10,293 above low · $2,982 below high
- Comparable vehicles
- 12
Market Retail Price (MRP™)
$33,310This vehicle $36,965 · $3,655 (11%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$39,759This vehicle $36,965 · $2,794 (7%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-17) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 13–43 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.
Jarrett Ford Dade City
Dade City, FL
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Jarrett Ford Dade City for current availability of this 2023 Toyota Highlander Limited and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Highlander
Listing updated: Jul 17, 2026Listed by a franchise dealer in Dade City, FL · On lot for 5 days · VIN verifiable at NHTSA
This used 2023 Toyota Highlander Limited is listed at $36,965 by jarrett ford dade city in Dade City, FL 33525. It has 53,155 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 12 similar vehicles in the Dade City market, the estimated market range is $26,672 to $39,947.
This vehicle has been on the lot for 5 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Dade City, FL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Dade City, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRAH2PS024961 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota Highlander Market in FL
Comparable Vehicles
4,046
Average Price
$34,852
Price Range
$16,238–$53,948
Avg Days on Lot
40
Based on 4,046 comparable 2021-2025 Toyota Highlander listings in FL, the average asking price is $34,852. This listing at $36,965 is $2,113 above average (6% above market). Comparable prices in FL range from $16,238 to $53,948. Similar vehicles spend an average of 40 days on dealer lots in this market.
Similar Toyota Highlander Listings in FL
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: Limited — compare trims below)
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