2023 Toyota Highlander XLE
Vehicle Details
XLE
Duluth, GA 30097
Is this 2023 Toyota Highlander XLE a good deal?
OAV verdict: Fair Price
Why: Listed at $32,744, comparable market range $30,731–$41,426, based on 13 comparable listings. Days on lot: 9 days (market average 45 days).
Market price position
$32,744 · within market range
- Comparable range
- $30,731 – $41,426
- vs. market
- $2,013 above low · $8,682 below high
- Comparable vehicles
- 13
Market Retail Price (MRP™)
$36,079This vehicle $32,744 · $3,335 (9%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$37,258This vehicle $32,744 · $4,514 (12%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-10) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 15–50 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Nalley Automotive
Duluth, GA
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Request availability and out-the-door price
OAV will route your inquiry to Nalley Automotive for current availability of this 2023 Toyota Highlander XLE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Highlander
Listing updated: Aug 10, 2026Listed by a franchise dealer in Duluth, GA · On lot for 9 days · VIN verifiable at NHTSA
This used 2023 Toyota Highlander XLE is listed at $32,744 by nalley automotive in Duluth, GA 30097. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 13 comparable listings matched to this vehicle, the estimated market range is $30,731 to $41,426. The local market range in GA is $30,731 to $41,426. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 9 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Duluth, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Duluth, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRAH2PS015533 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Toyota Highlander Market in GA
GA Market Listings
366
Average Price
$35,400
Price Range
$16,500–$56,937
Avg Days on Lot
45
Based on all 366 2021-2025 Toyota Highlander listings in the GA market, the average asking price is $35,400. This listing at $32,744 is $2,656 below the broader GA average (8% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $16,500 to $56,937. Similar vehicles spend an average of 45 days on dealer lots in this market.
Similar Toyota Highlander Listings in GA
8 similar listings shown (closest matches within ±2 model years) (subject trim: XLE — compare trims below)
2021 Toyota Highlander
XLE
Atlanta, GA
2021 Toyota Highlander
XLE
Macon, GA
2021 Toyota Highlander
XLE
Commerce, GA
2022 Toyota Highlander
XLE
Milledgeville, GA
2021 Toyota Highlander
XLE
Cumming, GA
2021 Toyota Highlander
XLE
Alpharetta, GA
2021 Toyota Highlander
XLE
McDonough, GA
2022 Toyota Highlander
XLE
Atlanta, GA