Is the $37,589 price on this 2024 Toyota Highlander a good deal?

OAV rates this as a Great Deal because the asking price of $37,589 is below the typical market range for this vehicle.

What is the average price for a 2024 Toyota Highlander in TX?

Based on 3,309 comparable listings in TX, the average asking price for a 2022-2026 Toyota Highlander is $40,950, with prices ranging from $14,999 to $64,003.

How long does a 2024 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in TX spend an average of 45 days on dealer lots.

Where is this 2024 Toyota Highlander located?

This vehicle is listed in Fort Worth, TX 76108. VIN: 5TDKDRAH0RS530825. Mileage: 124,069 miles.

What is the fair market price range for this 2024 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $41,750 to $51,225, based on 15 comparable vehicles.

Vehicle Details

VIN5TDKDRAH0RS530825

TrimPlatinum

Exterior ColorSilver

DrivetrainFWD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot30

2024 Toyota Highlander

Platinum

Great Deal

$37,589124,069 miles

Fort Worth, TX 76108

Is this 2024 Toyota Highlander Platinum a good deal?

OAV verdict: Great Deal

Why: Listed at $37,589, comparable market range $41,750–$51,225, based on 15 comparable listings. Days on lot: 30 days (market average 45 days).

Market price position

Lowest comparable ($)

41,750

Highest comparable ($)

51,225

This vehicle's price ($)

37,589

$37,589 · $4,161 below market low

$41,750comparable$51,225

Regional range: $41,750 – $51,225
vs. market low: — $4,161 (10% below)
Comparable vehicles: 15

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 12–46 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$41,750 – $51,225

Dealer Info

Hidden

Fort Worth, TX

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About This 2024 Toyota Highlander

Listing updated: May 17, 2026

Listed by a franchise dealer in Fort Worth, TX · On lot for 30 days · VIN verifiable at NHTSA

This used 2024 Toyota Highlander Platinum is listed at $37,589 by a franchise dealer in Fort Worth, TX 76108. It has 124,069 miles on the odometer. The exterior color is Silver. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 15 similar vehicles in the Fort Worth market, the estimated market range is $41,750 to $51,225.

This vehicle has been on the lot for 30 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Fort Worth, TX suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Fort Worth, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRAH0RS530825 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Toyota Highlander Market in TX

Comparable Vehicles

3,309

Average Price

$40,950

Price Range

$14,999–$64,003

Avg Days on Lot

Based on 3,309 comparable 2022-2026 Toyota Highlander listings in TX, the average asking price is $40,950. This listing at $37,589 is $3,361 below average (8% below market). Comparable prices in TX range from $14,999 to $64,003. Similar vehicles spend an average of 45 days on dealer lots in this market.