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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2026 Toyota Sienna Platinum

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Vehicle Details

VIN5TDESKFC5TS35C784
TrimPlatinum
Exterior ColorBlack
Drivetrain4WD
Engine2.5L I4
TransmissionCVT
Fuel TypeUnleaded
Inventory Typenew
MSRP$60,950
Days on Lot31

Platinum

Fair Price
$61,387Mileage not verified

Mount Pleasant, WI 53177

Is this 2026 Toyota Sienna Platinum a good deal?

OAV verdict: Fair Price

Why: Listed at $61,387, comparable market range $59,348–$63,942, based on 36 comparable listings. Days on lot: 31 days (market average 53 days).

Manufacturer MSRPReference

$60,950

This vehicle $61,387 · $437 (1%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$61,387 · within market range

Comparable range
$59,348 – $63,942
vs. market
$2,039 above low · $2,555 below high
Comparable vehicles
36

Market Retail Price (MRP™)

$61,645

This vehicle $61,387 · $258 (0%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$62,930

This vehicle $61,387 · $1,543 (2%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-17) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window
Faster recent sell-through

Comparable vehicles nationally recently sold in an estimated 433 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$61,512 – $62,902
Regional Range$59,348 – $63,942

Zeigler Toyota Of Racine

Mount Pleasant, WI

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About This 2026 Toyota Sienna

Listing updated: Aug 17, 2026

Listed by a franchise dealer in Mount Pleasant, WI · On lot for 31 days · VIN verifiable at NHTSA

This new 2026 Toyota Sienna Platinum is listed at $61,387 by zeigler toyota of racine in Mount Pleasant, WI 53177. The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 36 comparable listings matched to this vehicle, the estimated market range is $59,348 to $63,942. The local market range in WI is $61,512 to $62,902. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 31 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Mount Pleasant, WI minivans market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota Sienna against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Mount Pleasant, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDESKFC5TS35C784 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota Sienna Market in WI

WI Market Listings

342

Average Price

$58,753

Price Range

$40,167–$95,540

Avg Days on Lot

53

Based on all 342 2024-2028 Toyota Sienna listings in the WI market, the average asking price is $58,753. This listing at $61,387 is $2,634 above the broader WI average (4% above the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $40,167 to $95,540. Similar vehicles spend an average of 53 days on dealer lots in this market.

Similar Toyota Sienna Listings in WI

8 similar listings shown (closest matches within ±2 model years) (subject trim: Platinum — compare trims below)