Is the $38,277 price on this 2022 Toyota Highlander a good deal?

OAV rates this as Fair Price because the asking price of $38,277 is within the typical market range for this vehicle.

What is the average price for a 2022 Toyota Highlander in WI?

Based on 609 comparable listings in WI, the average asking price for a 2020-2024 Toyota Highlander is $36,150, with prices ranging from $21,997 to $79,999.

How long does a 2022 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in WI spend an average of 42 days on dealer lots.

Where is this 2022 Toyota Highlander located?

This vehicle is listed in Ashland, WI 54806. VIN: 5TDDZRBH3NS564034. Mileage: 40,799 miles.

What is the fair market price range for this 2022 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $38,277 to $38,277, based on available comparable vehicles.

Vehicle Details

VIN5TDDZRBH3NS564034

TrimLimited

Exterior ColorSilver

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot170

Days on Market237

2022 Toyota Highlander

Limited

Unscored

$38,27740,799 miles

Ashland, WI 54806

Market price position

Lowest comparable ($)

38,277

Highest comparable ($)

38,277

This vehicle's price ($)

38,277

$38,277 · only listing at this price

$38,277 — single data point

Regional range: $38,277 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 12–52 days.

What does Demand-Verified mean?

Verify before inquiring

This listing has been on market about 3.3x longer than typical for similar vehicles (cohort sells in 12–52 days; this one is at 170). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Dealer Info

Hidden

Ashland, WI

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About This 2022 Toyota Highlander

Listing updated: May 11, 2026

Listed by a franchise dealer in Ashland, WI · On lot for 170 days · VIN verifiable at NHTSA

This used 2022 Toyota Highlander Limited is listed at $38,277 by a franchise dealer in Ashland, WI 54806. It has 40,799 miles on the odometer. The exterior color is Silver. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on available similar vehicles in the Ashland market, the estimated market range is $38,277 to $38,277.

This vehicle has been on the lot for 170 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Ashland, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2022 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Ashland, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDDZRBH3NS564034 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2022 Toyota Highlander Market in WI

Comparable Vehicles

609

Average Price

$36,150

Price Range

$21,997–$79,999

Avg Days on Lot

Based on 609 comparable 2020-2024 Toyota Highlander listings in WI, the average asking price is $36,150. This listing at $38,277 is $2,127 above average (6% above market). Comparable prices in WI range from $21,997 to $79,999. Similar vehicles spend an average of 42 days on dealer lots in this market.