Is the $19,988 price on this 2017 Toyota Highlander a good deal?

OAV rates this as Fair Price because the asking price of $19,988 is within the typical market range for this vehicle.

What is the average price for a 2017 Toyota Highlander in VA?

Based on 859 comparable listings in VA, the average asking price for a 2015-2019 Toyota Highlander is $22,563, with prices ranging from $11,990 to $43,181.

How long does a 2017 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in VA spend an average of 37 days on dealer lots.

Where is this 2017 Toyota Highlander located?

This vehicle is listed in Franklin, VA 23851. VIN: 5TDBZRFH2HS377471. Mileage: 118,144 miles.

What is the fair market price range for this 2017 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $19,988 to $19,988, based on available comparable vehicles.

No Photo Available

Vehicle Details

VIN5TDBZRFH2HS377471

TrimLE Plus

Exterior ColorBlack

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot153

2017 Toyota Highlander

LE Plus

Unscored

$19,988118,144 mi

Franklin, VA 23851

Is this 2017 Toyota Highlander LE Plus a good deal?

OAV verdict: Unscored

Why: Listed at $19,988, comparable market range $19,988–$19,988. Days on lot: 153 days (market average 37 days).

Market price position

$19,988 · only listing at this price

$19,988 — single data point

Regional range: $19,988 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Market Retail Price (MRP™)

$19,988

This vehicle $19,988 · priced at MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$18,650

This vehicle $19,988 · $1,338 (7%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-17) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 10–36 days.

What does Demand-Verified mean?

Verify before inquiring

This listing has been on market about 4.3x longer than typical for similar vehicles (cohort sells in 10–36 days; this one is at 153). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Regional Range$17,648 – $17,648

Winners Circle Chevrolet Gmc

Franklin, VA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from winners circle chevrolet gmc →

Request availability and out-the-door price

OAV will route your inquiry to Winners Circle Chevrolet Gmc for current availability of this 2017 Toyota Highlander LE Plus and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2017 Toyota Highlander

Listing updated: Jul 17, 2026

Listed by a franchise dealer in Franklin, VA · On lot for 153 days · VIN verifiable at NHTSA

This used 2017 Toyota Highlander LE Plus is listed at $19,988 by winners circle chevrolet gmc in Franklin, VA 23851. It has 118,144 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Franklin market, the estimated market range is $19,988 to $19,988.

This vehicle has been on the lot for 153 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Franklin, VA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2017 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Franklin, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDBZRFH2HS377471 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2017 Toyota Highlander Market in VA

Comparable Vehicles

859

Average Price

$22,563

Price Range

$11,990–$43,181

Avg Days on Lot

Based on 859 comparable 2015-2019 Toyota Highlander listings in VA, the average asking price is $22,563. This listing at $19,988 is $2,575 below average (11% below market). Comparable prices in VA range from $11,990 to $43,181. Similar vehicles spend an average of 37 days on dealer lots in this market.