Is the $35,278 price on this 2023 Toyota Highlander a good deal?

OAV rates this as Fair Price because the asking price of $35,278 is within the typical market range for this vehicle.

What is the average price for a 2023 Toyota Highlander in OR?

Based on 1,097 comparable listings in OR, the average asking price for a 2021-2025 Toyota Highlander is $37,423, with prices ranging from $22,699 to $58,462.

How long does a 2023 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in OR spend an average of 38 days on dealer lots.

Where is this 2023 Toyota Highlander located?

This vehicle is listed in Roseburg, OR 97470. VIN: 5TDBBRCH8PS116708. Mileage: 38,780 miles.

What is the fair market price range for this 2023 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $35,278 to $35,278, based on available comparable vehicles.

Vehicle Details

VIN5TDBBRCH8PS116708

TrimLE

Exterior ColorWhite

Drivetrain4WD

Engine2.5L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typeused

Days on Lot40

2023 Toyota Highlander

Unscored

$35,27838,780 miles

Roseburg, OR 97470

Market price position

Lowest comparable ($)

35,278

Highest comparable ($)

35,278

This vehicle's price ($)

35,278

$35,278 · only listing at this price

$35,278 — single data point

Regional range: $35,278 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 12–59 days.

Dealer Info

Hidden

Roseburg, OR

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About This 2023 Toyota Highlander

Listing updated: May 15, 2026

Listed by a franchise dealer in Roseburg, OR · On lot for 40 days · VIN verifiable at NHTSA

This used 2023 Toyota Highlander LE is listed at $35,278 by a franchise dealer in Roseburg, OR 97470. It has 38,780 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Roseburg market, the estimated market range is $35,278 to $35,278.

This vehicle has been on the lot for 40 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Roseburg, OR suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Roseburg, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDBBRCH8PS116708 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Highlander Market in OR

Comparable Vehicles

1,097

Average Price

$37,423

Price Range

$22,699–$58,462

Avg Days on Lot

Based on 1,097 comparable 2021-2025 Toyota Highlander listings in OR, the average asking price is $37,423. This listing at $35,278 is $2,145 below average (6% below market). Comparable prices in OR range from $22,699 to $58,462. Similar vehicles spend an average of 38 days on dealer lots in this market.