Is the $37,997 price on this 2024 Toyota Highlander a good deal?

OAV rates this as Fair Price because the asking price of $37,997 is within the typical market range for this vehicle.

What is the average price for a 2024 Toyota Highlander in OR?

Based on 1,246 comparable listings in OR, the average asking price for a 2022-2026 Toyota Highlander is $43,518, with prices ranging from $23,999 to $62,546.

How long does a 2024 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in OR spend an average of 33 days on dealer lots.

Where is this 2024 Toyota Highlander located?

This vehicle is listed in Medford, OR 97501. VIN: 5TDBBRCH7RS139903. Mileage: 37,404 miles.

What is the fair market price range for this 2024 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $30,803 to $41,981, based on 9 comparable vehicles.

Vehicle Details

VIN5TDBBRCH7RS139903

TrimLE

Exterior ColorWhite

Drivetrain4WD

Engine2.5L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typeused

Days on Lot14

Days on Market45

2024 Toyota Highlander

Unscored

$37,99737,404 miles

Medford, OR 97501

Market price position

Lowest comparable ($)

30,803

Highest comparable ($)

41,981

This vehicle's price ($)

37,997

$37,997 · within market range

$30,803comparable$41,981

Regional range: $30,803 – $41,981
vs. market: $7,194 above low · $3,984 below high
Comparable vehicles: 9

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 18–66 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$30,803 – $30,803

Regional Range$30,803 – $41,981

Dealer Info

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Medford, OR

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About This 2024 Toyota Highlander

Listing updated: May 9, 2026

Listed by a franchise dealer in Medford, OR · On lot for 14 days · VIN verifiable at NHTSA

This used 2024 Toyota Highlander LE is listed at $37,997 by a franchise dealer in Medford, OR 97501. It has 37,404 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 9 similar vehicles in the Medford market, the estimated market range is $30,803 to $41,981. The local market range in OR is $30,803 to $30,803.

This vehicle has been on the lot for 14 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2024 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDBBRCH7RS139903 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Toyota Highlander Market in OR

Comparable Vehicles

1,246

Average Price

$43,518

Price Range

$23,999–$62,546

Avg Days on Lot

Based on 1,246 comparable 2022-2026 Toyota Highlander listings in OR, the average asking price is $43,518. This listing at $37,997 is $5,521 below average (13% below market). Comparable prices in OR range from $23,999 to $62,546. Similar vehicles spend an average of 33 days on dealer lots in this market.