Is the $35,975 price on this 2023 Toyota Highlander a good deal?

OAV rates this as Overpriced because the asking price of $35,975 is above the typical market range for this vehicle.

What is the average price for a 2023 Toyota Highlander in OR?

Based on 1,079 comparable listings in OR, the average asking price for a 2021-2025 Toyota Highlander is $37,408, with prices ranging from $22,881 to $58,962.

How long does a 2023 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in OR spend an average of 36 days on dealer lots.

Where is this 2023 Toyota Highlander located?

This vehicle is listed in Medford, OR 97501. VIN: 5TDBBRCH1PS113858. Mileage: 60,468 miles.

What is the fair market price range for this 2023 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $26,896 to $32,990, based on 4 comparable vehicles.

Vehicle Details

VIN5TDBBRCH1PS113858

TrimLE

Exterior ColorBlack

Drivetrain4WD

Engine2.5L I4

TransmissionCVT

Fuel TypeUnleaded

Inventory Typeused

Days on Lot32

Days on Market56

2023 Toyota Highlander

Unscored

$35,97560,468 miles

Medford, OR 97501

Market price position

Lowest comparable ($)

26,896

Highest comparable ($)

32,990

This vehicle's price ($)

35,975

$35,975 · $2,985 above market high

$26,896comparable$32,990

Regional range: $26,896 – $32,990
vs. market high: + $2,985 (9% above)
Comparable vehicles: 4

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 12–59 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$26,896 – $32,990

Regional Range$26,896 – $46,999

Dealer Info

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Medford, OR

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About This 2023 Toyota Highlander

Listing updated: May 5, 2026

Listed by a franchise dealer in Medford, OR · On lot for 32 days · VIN verifiable at NHTSA

This used 2023 Toyota Highlander LE is listed at $35,975 by a franchise dealer in Medford, OR 97501. It has 60,468 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 4 similar vehicles in the Medford market, the estimated market range is $26,896 to $32,990. The local market range in OR is $26,896 to $32,990.

This vehicle has been on the lot for 32 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDBBRCH1PS113858 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Highlander Market in OR

Comparable Vehicles

1,079

Average Price

$37,408

Price Range

$22,881–$58,962

Avg Days on Lot

Based on 1,079 comparable 2021-2025 Toyota Highlander listings in OR, the average asking price is $37,408. This listing at $35,975 is $1,433 below average (4% below market). Comparable prices in OR range from $22,881 to $58,962. Similar vehicles spend an average of 36 days on dealer lots in this market.