Is the $39,349 price on this 2026 Toyota Grand Highlander a good deal?

OAV rates this as a Great Deal because the asking price of $39,349 is below the typical market range for this vehicle.

How long does a 2026 Toyota Grand Highlander typically stay on dealer lots?

Comparable Toyota Grand Highlander listings in CA spend an average of 29 days on dealer lots.

Where is this 2026 Toyota Grand Highlander located?

This vehicle is listed in Cerritos, CA 90703. VIN: 5TDADAB50TS033766. Mileage: mileage not reported.

2026 Toyota Grand Highlander Platinum for Sale in Cerritos, CA

No Photo Available

Vehicle Details

VIN5TDADAB50TS033766

TrimPlatinum

Exterior ColorBlack

Drivetrain4WD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$40,728

Days on Lot201

Platinum

Unscored

$39,349Mileage not verified

Cerritos, CA 90703

Is this 2026 Toyota Grand Highlander Platinum a good deal?

OAV verdict: Unscored

Why: Listed at $39,349, comparable market range $62,758–$65,151, based on 4 comparable listings. Days on lot: 201 days (market average 29 days).

Manufacturer MSRPReference

$40,728

This vehicle $39,349 · $1,379 (3%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$39,349 · $23,409 below market low

Regional range: $62,758 – $65,151
vs. market low: — $23,409 (37% below)
Comparable vehicles: 4

Market Retail Price (MRP™)

$63,955

This vehicle $39,349 · $24,606 (38%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$61,914

This vehicle $39,349 · $22,565 (36%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-30) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 9–41 days.

What does Demand-Verified mean?

Verify before inquiring

This listing is priced about 37% below the lowest comparable vehicle in the regional market. Discounts at this scale frequently indicate accident damage, branded title (salvage or rebuilt), or undisclosed mechanical issues. Strongly recommend pulling a vehicle history report and inspecting listing photos carefully before inquiring.
This listing has been on market about 4.9x longer than typical for similar vehicles (cohort sells in 9–41 days; this one is at 201). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$62,758 – $65,151

Regional Range$56,584 – $68,066

Norm Reeves Auto Group

Cerritos, CA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from norm reeves auto group →

Request availability and out-the-door price

OAV will route your inquiry to Norm Reeves Auto Group for current availability of this 2026 Toyota Grand Highlander Platinum and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota Grand Highlander

Listing updated: Jul 29, 2026

Listed by a franchise dealer in Cerritos, CA · On lot for 201 days · VIN verifiable at NHTSA

This new 2026 Toyota Grand Highlander Platinum is listed at $39,349 by norm reeves auto group in Cerritos, CA 90703. The exterior color is Black. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 4 comparable listings matched to this vehicle for its price verdict, the estimated market range is $62,758 to $65,151. The local market range in CA is $62,758 to $65,151.

This vehicle has been on the lot for 201 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Cerritos, CA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota Grand Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Cerritos, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDADAB50TS033766 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota Grand Highlander Market in CA

CA Market Listings

2,229

Average Price

$56,775

Price Range

$33,173–$71,628

Avg Days on Lot

Based on all 2,229 2024-2028 Toyota Grand Highlander listings in the CA market, the average asking price is $56,775. This listing at $39,349 is $17,426 below average (31% below market). Comparable prices in CA range from $33,173 to $71,628. Similar vehicles spend an average of 29 days on dealer lots in this market.