2024 Toyota Grand Highlander XLE
Vehicle Details
XLE
Chula Vista, CA 91911
Is this 2024 Toyota Grand Highlander XLE a good deal?
OAV verdict: Great Deal
Why: Listed at $33,540, comparable market range $40,913–$49,556, based on 39 comparable listings. Days on lot: 10 days (market average 30 days).
Market price position
$33,540 · $7,373 below market low
- Comparable range
- $40,913 – $49,556
- vs. market low
- — $7,373 (18% below)
- Comparable vehicles
- 39
Market Retail Price (MRP™)
$45,235This vehicle $33,540 · $11,695 (26%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$44,515This vehicle $33,540 · $10,975 (25%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-01) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 13–46 days, and this listing is still within that typical selling window.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Bmw Of Chula Vista
Chula Vista, CA
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Request availability and out-the-door price
OAV will route your inquiry to Bmw Of Chula Vista for current availability of this 2024 Toyota Grand Highlander XLE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Toyota Grand Highlander
Listing updated: Aug 1, 2026Listed by a franchise dealer in Chula Vista, CA · On lot for 10 days · VIN verifiable at NHTSA
This used 2024 Toyota Grand Highlander XLE is listed at $33,540 by bmw of chula vista in Chula Vista, CA 91911. It has 132,354 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 39 comparable listings matched to this vehicle, the estimated market range is $40,913 to $49,556. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 10 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Chula Vista, CA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2024 Toyota Grand Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Chula Vista, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDACAB5XRS013715 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Toyota Grand Highlander Market in CA
CA Market Listings
2,225
Average Price
$56,585
Price Range
$33,540–$71,628
Avg Days on Lot
30
Based on all 2,225 2022-2026 Toyota Grand Highlander listings in the CA market, the average asking price is $56,585. This listing at $33,540 is $23,045 below the broader CA average (41% below the CA average). This is a wider, all-trim comparison across CA; OAV's price verdict above uses the closer comparable set. Comparable prices in CA range from $33,540 to $71,628. Similar vehicles spend an average of 30 days on dealer lots in this market.
Similar Toyota Grand Highlander Listings in CA
2 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE — compare trims below)