2024 Toyota Grand Highlander Limited
View this vehicle at rock hill gmc →Vehicle Details
Limited
Rock Hill, SC 29730
Is this 2024 Toyota Grand Highlander Limited a good deal?
OAV verdict: Fair Price
Why: Listed at $50,671, comparable market range $41,002–$52,998, based on 78 comparable listings. Listed 12 days.
Market price position
$50,671 · within market range
- Comparable range
- $41,002 – $52,998
- vs. market
- $9,669 above low · $2,327 below high
- Comparable vehicles
- 78
Market Retail Price (MRP™)
$47,000This vehicle $50,671 · $3,671 (8%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$47,719This vehicle $50,671 · $2,952 (6%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-14) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 9–35 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Rock Hill Gmc
Rock Hill, SC
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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Toyota Grand Highlander
Listing updated: Sep 14, 2026Listed by a franchise dealer in Rock Hill, SC · On lot for 12 days · VIN verifiable at NHTSA
This used 2024 Toyota Grand Highlander Limited is listed at $50,671 by rock hill gmc in Rock Hill, SC 29730. It has 33,324 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 78 comparable listings matched to this vehicle, the estimated market range is $41,002 to $52,998. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 12 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 14, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Rock Hill, SC suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2024 Toyota Grand Highlander against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Rock Hill, SC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDACAB56RS020774 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2024 Toyota Grand Highlander Market in SC
SC Market Listings
258
Average Price
$58,639
Price Range
$49,202–$65,475
Avg Days on Lot
18
Based on all 258 2022-2026 Toyota Grand Highlander listings in the SC market, the average asking price is $58,639. This listing at $50,671 is $7,968 below the broader SC average (14% below the SC average). This is a wider, all-trim comparison across SC; OAV's price verdict above uses the closer comparable set. Comparable prices in SC range from $49,202 to $65,475. Similar vehicles spend an average of 18 days on dealer lots in this market.
Similar Toyota Grand Highlander Listings in SC
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Limited — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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