U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
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Vehicle Details

VIN5TDAAAB54RS014705
TrimXLE
Exterior ColorRed
Drivetrain4WD
Engine2.4L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot109

2024 Toyota Grand Highlander

XLE

Great Deal
$36,21352,157 mi

Medford, OR 97501

Is this 2024 Toyota Grand Highlander XLE a good deal?

OAV verdict: Great Deal

Why: Listed at $36,213, comparable market range $40,145–$50,084, based on 19 comparable listings. Days on lot: 109 days (market average 25 days).

Market price position

$36,213 · $3,932 below market low

$40,145comparable$50,084
Regional range
$40,145 – $50,084
vs. market low
— $3,932 (10% below)
Comparable vehicles
19

Market Retail Price (MRP™)

$45,115

This vehicle $36,213 · $8,902 (20%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$44,560

This vehicle $36,213 · $8,347 (19%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-21) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 1347 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$41,500 – $43,986
Regional Range$40,145 – $50,084

Lithia Auto Stores

Medford, OR

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from lithia auto stores

Request availability and out-the-door price

OAV will route your inquiry to Lithia Auto Stores for current availability of this 2024 Toyota Grand Highlander XLE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2024 Toyota Grand Highlander

Listing updated: Jul 21, 2026

Listed by a franchise dealer in Medford, OR · On lot for 109 days · VIN verifiable at NHTSA

This used 2024 Toyota Grand Highlander XLE is listed at $36,213 by lithia auto stores in Medford, OR 97501. It has 52,157 miles on the odometer. The exterior color is Red. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 19 similar vehicles in the Medford market, the estimated market range is $40,145 to $50,084. The local market range in OR is $41,500 to $43,986.

This vehicle has been on the lot for 109 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Medford, OR suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Toyota Grand Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDAAAB54RS014705 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Toyota Grand Highlander Market in OR

Comparable Vehicles

1,144

Average Price

$56,072

Price Range

$36,213–$69,649

Avg Days on Lot

25

Based on 1,144 comparable 2022-2026 Toyota Grand Highlander listings in OR, the average asking price is $56,072. This listing at $36,213 is $19,859 below average (35% below market). Comparable prices in OR range from $36,213 to $69,649. Similar vehicles spend an average of 25 days on dealer lots in this market.

Similar Toyota Grand Highlander Listings in OR

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: XLE — compare trims below)