2026 Toyota Grand Highlander XLE
Vehicle Details
XLE
Roanoke, VA 24012
Is this 2026 Toyota Grand Highlander XLE a good deal?
OAV verdict: Great Deal
Why: Listed at $49,412, comparable market range $49,963–$59,482, based on 16 comparable listings. Days on lot: 10 days (market average 23 days).
Manufacturer MSRPReference
$48,613This vehicle $49,412 · $799 (2%) above MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$49,412 · $551 below market low
- Comparable range
- $49,963 – $59,482
- vs. market low
- — $551 (1% below)
- Comparable vehicles
- 16
Market Retail Price (MRP™)
$54,723This vehicle $49,412 · $5,311 (10%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$50,856This vehicle $49,412 · $1,444 (3%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-15) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 8–41 days, and this listing is still within that typical selling window.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Haley Toyota Of Roanoke
Roanoke, VA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Haley Toyota Of Roanoke for current availability of this 2026 Toyota Grand Highlander XLE and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Toyota Grand Highlander
Listing updated: Aug 15, 2026Listed by a franchise dealer in Roanoke, VA · On lot for 10 days · VIN verifiable at NHTSA
This new 2026 Toyota Grand Highlander XLE is listed at $49,412 by haley toyota of roanoke in Roanoke, VA 24012. The exterior color is Blue. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 16 comparable listings matched to this vehicle, the estimated market range is $49,963 to $59,482. The local market range in VA is $51,162 to $59,482. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 10 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Roanoke, VA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Toyota Grand Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Roanoke, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDAAAB53TS36F780 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Toyota Grand Highlander Market in VA
VA Market Listings
598
Average Price
$56,941
Price Range
$34,795–$67,750
Avg Days on Lot
23
Based on all 598 2024-2028 Toyota Grand Highlander listings in the VA market, the average asking price is $56,941. This listing at $49,412 is $7,529 below the broader VA average (13% below the VA average). This is a wider, all-trim comparison across VA; OAV's price verdict above uses the closer comparable set. Comparable prices in VA range from $34,795 to $67,750. Similar vehicles spend an average of 23 days on dealer lots in this market.
Similar Toyota Grand Highlander Listings in VA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE — compare trims below)
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2025 Toyota Grand Highlander
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2024 Toyota Grand Highlander
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2024 Toyota Grand Highlander
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2025 Toyota Grand Highlander
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2025 Toyota Grand Highlander
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