Vehicle Details
2024 Toyota Grand Highlander
Platinum
Houston, TX 77024
Is this 2024 Toyota Grand Highlander Platinum a good deal?
OAV verdict: Unscored
Why: Listed at $43,675, comparable market range $45,139–$47,077, based on 4 comparable listings. Days on lot: 69 days (market average 24 days).
Market price position
$43,675 · $1,464 below market low
- Regional range
- $45,139 – $47,077
- vs. market low
- — $1,464 (3% below)
- Comparable vehicles
- 4
Market Retail Price (MRP™)
$46,108This vehicle $43,675 · $2,433 (5%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$49,781This vehicle $43,675 · $6,106 (12%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-14) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 15–44 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Group 1 Automotive
Houston, TX
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Group 1 Automotive for current availability of this 2024 Toyota Grand Highlander Platinum and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Toyota Grand Highlander
Listing updated: Jul 15, 2026Listed by a franchise dealer in Houston, TX · On lot for 69 days · VIN verifiable at NHTSA
This used 2024 Toyota Grand Highlander Platinum is listed at $43,675 by group 1 automotive in Houston, TX 77024. It has 49,059 miles on the odometer. The exterior color is Red. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 4 similar vehicles in the Houston market, the estimated market range is $45,139 to $47,077. The local market range in TX is $45,139 to $47,077.
This vehicle has been on the lot for 69 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Houston, TX suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2024 Toyota Grand Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Houston, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDAAAB50RS006326 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Toyota Grand Highlander Market in TX
Comparable Vehicles
2,585
Average Price
$54,717
Price Range
$27,500–$71,466
Avg Days on Lot
24
Based on 2,585 comparable 2022-2026 Toyota Grand Highlander listings in TX, the average asking price is $54,717. This listing at $43,675 is $11,042 below average (20% below market). Comparable prices in TX range from $27,500 to $71,466. Similar vehicles spend an average of 24 days on dealer lots in this market.
Similar Toyota Grand Highlander Listings in TX
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: Platinum — compare trims below)
2024 Toyota Grand Highlander
Limited
Boerne, TX
2024 Toyota Grand Highlander
XLE
Houston, TX
2024 Toyota Grand Highlander
XLE
Richmond, TX
2024 Toyota Grand Highlander
XLE
Robstown, TX
2024 Toyota Grand Highlander
XLE
Stafford, TX
2024 Toyota Grand Highlander
XLE
Sugar Land, TX
2024 Toyota Grand Highlander
XLE
Tomball, TX
2024 Toyota Grand Highlander
XLE
Webster, TX