Is the $37,403 price on this 2024 Toyota Grand Highlander a good deal?

OAV rates this as a Great Deal because the asking price of $37,403 is below the typical market range for this vehicle.

What is the average price for a 2024 Toyota Grand Highlander in WI?

Based on 328 comparable listings in WI, the average asking price for a 2022-2026 Toyota Grand Highlander is $55,741, with prices ranging from $36,904 to $85,350.

How long does a 2024 Toyota Grand Highlander typically stay on dealer lots?

Comparable Toyota Grand Highlander listings in WI spend an average of 21 days on dealer lots.

Where is this 2024 Toyota Grand Highlander located?

This vehicle is listed in Milwaukee, WI 53221. VIN: 5TDAAAA53RS005995. Mileage: 46,745 miles.

What is the fair market price range for this 2024 Toyota Grand Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $40,427 to $46,494, based on 10 comparable vehicles.

No Photo Available

Vehicle Details

VIN5TDAAAA53RS005995

TrimXLE

Exterior ColorSilver

DrivetrainFWD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot129

2024 Toyota Grand Highlander

XLE

Great Deal

$37,40346,745 mi

Milwaukee, WI 53221

Is this 2024 Toyota Grand Highlander XLE a good deal?

OAV verdict: Great Deal

Why: Listed at $37,403, comparable market range $40,427–$46,494, based on 10 comparable listings. Days on lot: 129 days (market average 21 days).

Market price position

$37,403 · $3,024 below market low

$40,427comparable$46,494

Regional range: $40,427 – $46,494
vs. market low: — $3,024 (7% below)
Comparable vehicles: 10

Market Retail Price (MRP™)

$43,461

This vehicle $37,403 · $6,058 (14%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$44,580

This vehicle $37,403 · $7,177 (16%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-18) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 13–48 days.

What does Demand-Verified mean?

Verify before inquiring

This listing has been on market about 2.7x longer than typical for similar vehicles (cohort sells in 13–48 days; this one is at 129). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Local Range$46,494 – $46,494

Regional Range$40,427 – $46,494

Serra Toyota

Milwaukee, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from serra toyota →

Request availability and out-the-door price

OAV will route your inquiry to Serra Toyota for current availability of this 2024 Toyota Grand Highlander XLE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2024 Toyota Grand Highlander

Listing updated: Jul 18, 2026

Listed by a franchise dealer in Milwaukee, WI · On lot for 129 days · VIN verifiable at NHTSA

This used 2024 Toyota Grand Highlander XLE is listed at $37,403 by serra toyota in Milwaukee, WI 53221. It has 46,745 miles on the odometer. The exterior color is Silver. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 10 similar vehicles in the Milwaukee market, the estimated market range is $40,427 to $46,494. The local market range in WI is $46,494 to $46,494.

This vehicle has been on the lot for 129 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Milwaukee, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Toyota Grand Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Milwaukee, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDAAAA53RS005995 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Toyota Grand Highlander Market in WI

Comparable Vehicles

328

Average Price

$55,741

Price Range

$36,904–$85,350

Avg Days on Lot

Based on 328 comparable 2022-2026 Toyota Grand Highlander listings in WI, the average asking price is $55,741. This listing at $37,403 is $18,338 below average (33% below market). Comparable prices in WI range from $36,904 to $85,350. Similar vehicles spend an average of 21 days on dealer lots in this market.