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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2025 Toyota Grand Highlander LE

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Vehicle Details

VIN5TDAAAA52SS031123
TrimLE
Exterior ColorSilver
DrivetrainFWD
Engine2.4L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot11

LE

Fair Price
$43,39942,941 mi

Morrow, GA 30260

Is this 2025 Toyota Grand Highlander LE a good deal?

OAV verdict: Fair Price

Why: Listed at $43,399, comparable market range $39,900–$48,878, based on 12 comparable listings. Days on lot: 11 days (market average 23 days).

Market price position

$43,399 · within market range

Comparable range
$39,900 – $48,878
vs. market
$3,499 above low · $5,479 below high
Comparable vehicles
12

Market Retail Price (MRP™)

$44,389

This vehicle $43,399 · $990 (2%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,926

This vehicle $43,399 · $2,473 (6%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-18) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1763 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$39,900 – $48,878

Hertz Car Sales Morrow, Ga

Morrow, GA

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2025 Toyota Grand Highlander

Listing updated: Aug 18, 2026

Listed by an independent dealer in Morrow, GA · On lot for 11 days · VIN verifiable at NHTSA

This used 2025 Toyota Grand Highlander LE is listed at $43,399 by hertz car sales morrow, ga in Morrow, GA 30260. It has 42,941 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 12 comparable listings matched to this vehicle, the estimated market range is $39,900 to $48,878. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 11 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Morrow, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2025 Toyota Grand Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Morrow, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDAAAA52SS031123 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2025 Toyota Grand Highlander Market in GA

GA Market Listings

541

Average Price

$56,682

Price Range

$36,926–$71,791

Avg Days on Lot

23

Based on all 541 2023-2027 Toyota Grand Highlander listings in the GA market, the average asking price is $56,682. This listing at $43,399 is $13,283 below the broader GA average (23% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $36,926 to $71,791. Similar vehicles spend an average of 23 days on dealer lots in this market.

Similar Toyota Grand Highlander Listings in GA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: LE — compare trims below)