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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2027 Hyundai Santa Cruz SEL Activity

2027 Hyundai Santa CruzView this vehicle at irwin hyundai →

Vehicle Details

VIN5NTJCDDEXVH179670
TrimSEL Activity
Exterior ColorBlue
Drivetrain4WD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typenew
MSRP$39,740
Days on Lot30

SEL Activity

Fair Price
$37,00611 mi

Dealer-reported mileage — not independently verified by OAV.

Laconia, NH 03246

Is this 2027 Hyundai Santa Cruz SEL Activity a good deal?

OAV verdict: Fair Price

Why: Listed at $37,006, comparable market range $37,679–$39,710, based on 14 comparable listings. Listed 30 days · about typical for comparable local listings (typical ~30–45 days).

Manufacturer MSRPReference

$39,740

This vehicle $37,006 · $2,734 (7%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$37,006 · near the low end of the range

Comparable range
$37,679 – $39,710
vs. market low
near the low end of the range
Comparable vehicles
14

Market Retail Price (MRP™)

$38,695

This vehicle $37,006 · $1,689 (4%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$35,014

This vehicle $37,006 · $1,992 (6%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-13) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1554 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$37,679 – $39,710

Irwin Hyundai

Laconia, NH

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from Irwin Hyundai

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2027 Hyundai Santa Cruz

Listing updated: Sep 13, 2026

Listed by a franchise dealer in Laconia, NH · On lot for 30 days · VIN verifiable at NHTSA

This new 2027 Hyundai Santa Cruz SEL Activity is listed at $37,006 by irwin hyundai in Laconia, NH 03246. It has 11 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 14 comparable listings matched to this vehicle, the estimated market range is $37,679 to $39,710. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.

This vehicle has been on the lot for 30 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 13, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.

Market context

This listing is part of OAV's broader Laconia, NH trucks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2027 Hyundai Santa Cruz against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Laconia, NH, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NTJCDDEXVH179670 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2027 Hyundai Santa Cruz Market in NH

NH Market Listings

100

Average Price

$34,878

Price Range

$31,427–$41,654

Avg Days on Lot

135

Based on all 100 2025-2027 Hyundai Santa Cruz listings in the NH market, the average asking price is $34,878. This listing at $37,006 is $2,128 above the broader NH average (6% above the NH average). This is a wider, all-trim comparison across NH; OAV's price verdict above uses the closer comparable set. Comparable prices in NH range from $31,427 to $41,654. Similar vehicles spend an average of 135 days on dealer lots in this market.

Similar Hyundai Santa Cruz Listings in NH

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL Activity — compare trims below)

This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.