Is the $31,481 price on this 2026 Hyundai Santa Cruz a good deal?

OAV rates this as a Great Deal because the asking price of $31,481 is below the typical market range for this vehicle.

How long does a 2026 Hyundai Santa Cruz typically stay on dealer lots?

Comparable Hyundai Santa Cruz listings in TX spend an average of 123 days on dealer lots.

Where is this 2026 Hyundai Santa Cruz located?

This vehicle is listed in Sherman, TX 75090. VIN: 5NTJC4DE8TH169779. Mileage: 21 miles.

What is the fair market price range for this 2026 Hyundai Santa Cruz?

OAV's Price-to-Market analysis estimates the fair market range is $31,632 to $35,004, based on 15 comparable listings matched to this vehicle.

2026 Hyundai Santa Cruz SEL Activity for Sale in Sherman, TX

Dealer imagery unavailable to OAVRequest current photos and confirm the vehicle's condition with the dealer.

Vehicle Details

VIN5NTJC4DE8TH169779

TrimSEL Activity

Exterior ColorGray

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$37,095

Days on Lot198

SEL Activity

Great Deal

$31,48121 mi

Dealer-reported mileage — not independently verified by OAV.

Sherman, TX 75090

Is this 2026 Hyundai Santa Cruz SEL Activity a good deal?

OAV verdict: Great Deal

Why: Listed at $31,481, comparable market range $31,632–$35,004, based on 15 comparable listings. Days on lot: 198 days (market average 123 days).

Manufacturer MSRPReference

$37,095

This vehicle $31,481 · $5,614 (15%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$31,481 · $151 below market low

Comparable range: $31,632 – $35,004
vs. market low: — $151 (0% below)
Comparable vehicles: 15

Market Retail Price (MRP™)

$33,318

This vehicle $31,481 · $1,837 (6%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$36,356

This vehicle $31,481 · $4,875 (13%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-02) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 19–91 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$31,632 – $35,004

Regional Range$31,632 – $37,745

Clay Cooley

Sherman, TX

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from clay cooley →

Request availability and out-the-door price

OAV will route your inquiry to Clay Cooley for current availability of this 2026 Hyundai Santa Cruz SEL Activity and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Cruz

Listing updated: Aug 2, 2026

Listed by a franchise dealer in Sherman, TX · On lot for 198 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Cruz SEL Activity is listed at $31,481 by clay cooley in Sherman, TX 75090. It has 21 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 15 comparable listings matched to this vehicle, the estimated market range is $31,632 to $35,004. The local market range in TX is $31,632 to $35,004. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 198 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Sherman, TX trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Cruz against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Sherman, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NTJC4DE8TH169779 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Cruz Market in TX

TX Market Listings

864

Average Price

$33,603

Price Range

$19,500–$50,890

Avg Days on Lot

123

Based on all 864 2024-2028 Hyundai Santa Cruz listings in the TX market, the average asking price is $33,603. This listing at $31,481 is $2,122 below the broader TX average (6% below the TX average). This is a wider, all-trim comparison across TX; OAV's price verdict above uses the closer comparable set. Comparable prices in TX range from $19,500 to $50,890. Similar vehicles spend an average of 123 days on dealer lots in this market.