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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Hyundai Santa Fe XRT

2023 Hyundai Santa FeView this vehicle at nalley bmw of decatur →

Vehicle Details

VIN5NMS64AJ4PH488532
TrimXRT
Exterior ColorBlack
DrivetrainFWD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot3

XRT

Great Deal
$20,484101,120 mi

Decatur, GA 30033

Is this 2023 Hyundai Santa Fe XRT a good deal?

OAV verdict: Great Deal

Why: Listed at $20,484, comparable market range $21,148–$28,990, based on 15 comparable listings. Listed 3 days · fresher than most comparable local listings (typical ~15–60 days).

Market price position

$20,484 · $664 below market low

Comparable range
$21,148 – $28,990
vs. market low
— $664 (3% below)
Comparable vehicles
15

Market Retail Price (MRP™)

$25,069

This vehicle $20,484 · $4,585 (18%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$20,719

This vehicle $20,484 · $235 (1%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-30) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 2071 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$21,148 – $28,990

Nalley Bmw Of Decatur

Decatur, GA

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About This 2023 Hyundai Santa Fe

Listing updated: Aug 30, 2026

Listed by a franchise dealer in Decatur, GA · On lot for 3 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe XRT is listed at $20,484 by nalley bmw of decatur in Decatur, GA 30033. It has 101,120 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 15 comparable listings matched to this vehicle, the estimated market range is $21,148 to $28,990. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Decatur, GA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Decatur, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS64AJ4PH488532 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in GA

GA Market Listings

450

Average Price

$28,042

Price Range

$19,999–$39,998

Avg Days on Lot

68

Based on all 450 2021-2025 Hyundai Santa Fe listings in the GA market, the average asking price is $28,042. This listing at $20,484 is $7,558 below the broader GA average (27% below the GA average). This is a wider, all-trim comparison across GA; OAV's price verdict above uses the closer comparable set. Comparable prices in GA range from $19,999 to $39,998. Similar vehicles spend an average of 68 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in GA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XRT — compare trims below)