2023 Hyundai Santa Fe SEL
Vehicle Details
SEL
Neenah, WI 54956
Is this 2023 Hyundai Santa Fe SEL a good deal?
OAV verdict: Fair Price
Why: Listed at $25,437, comparable market range $20,057–$27,995, based on 31 comparable listings. Listed 9 days · about typical for comparable local listings (typical ~15–45 days).
Market price position
$25,437 · within market range
- Comparable range
- $20,057 – $27,995
- vs. market
- $5,380 above low · $2,558 below high
- Comparable vehicles
- 31
Market Retail Price (MRP™)
$24,026This vehicle $25,437 · $1,411 (6%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$23,498This vehicle $25,437 · $1,939 (8%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-24) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 12–44 days, and this listing is still within that typical selling window.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Bergstrom Automotive
Neenah, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Bergstrom Automotive for current availability of this 2023 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Hyundai Santa Fe
Listing updated: Aug 24, 2026Listed by a franchise dealer in Neenah, WI · On lot for 9 days · VIN verifiable at NHTSA
This used 2023 Hyundai Santa Fe SEL is listed at $25,437 by bergstrom automotive in Neenah, WI 54956. It has 45,550 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 31 comparable listings matched to this vehicle, the estimated market range is $20,057 to $27,995. The local market range in WI is $23,632 to $24,515. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 9 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Neenah, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Neenah, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS3DAJXPH587770 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Hyundai Santa Fe Market in WI
WI Market Listings
229
Average Price
$29,231
Price Range
$15,422–$49,494
Avg Days on Lot
46
Based on all 229 2021-2025 Hyundai Santa Fe listings in the WI market, the average asking price is $29,231. This listing at $25,437 is $3,794 below the broader WI average (13% below the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $15,422 to $49,494. Similar vehicles spend an average of 46 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in WI
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
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Sheboygan, WI
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Glendale, WI
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