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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Hyundai Santa Fe SEL

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Vehicle Details

VIN5NMS3DAJ9PH634965
TrimSEL
Exterior ColorGray
Drivetrain4WD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot39

SEL

Fair Price
$25,89839,692 mi

Brooklyn Park, MN 55443

Is this 2023 Hyundai Santa Fe SEL a good deal?

OAV verdict: Fair Price

Why: Listed at $25,898, comparable market range $17,895–$29,345, based on 78 comparable listings. Listed 39 days · about typical for comparable local listings (typical ~15–75 days).

Market price position

$25,898 · within market range

Comparable range
$17,895 – $29,345
vs. market
$8,003 above low · $3,447 below high
Comparable vehicles
78

Market Retail Price (MRP™)

$23,620

This vehicle $25,898 · $2,278 (10%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$23,955

This vehicle $25,898 · $1,943 (8%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-24) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window
Faster recent sell-through

Comparable vehicles nationally recently sold in an estimated 1244 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$26,348 – $26,348
Regional Range$17,895 – $29,345

Luther Used Car Company

Brooklyn Park, MN

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Hyundai Santa Fe

Listing updated: Aug 23, 2026

Listed by an independent dealer in Brooklyn Park, MN · On lot for 39 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SEL is listed at $25,898 by luther used car company in Brooklyn Park, MN 55443. It has 39,692 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 78 comparable listings matched to this vehicle, the estimated market range is $17,895 to $29,345. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 39 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Brooklyn Park, MN suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Brooklyn Park, MN, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS3DAJ9PH634965 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in MN

MN Market Listings

173

Average Price

$28,085

Price Range

$12,849–$51,805

Avg Days on Lot

49

Based on all 173 2021-2025 Hyundai Santa Fe listings in the MN market, the average asking price is $28,085. This listing at $25,898 is $2,187 below the broader MN average (8% below the MN average). This is a wider, all-trim comparison across MN; OAV's price verdict above uses the closer comparable set. Comparable prices in MN range from $12,849 to $51,805. Similar vehicles spend an average of 49 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in MN

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)