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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Hyundai Santa Fe SEL

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Vehicle Details

VIN5NMS3DAJ9PH502577
TrimSEL
Exterior ColorBlue
Drivetrain4WD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot45

SEL

Overpriced
$25,98855,704 mi

Colorado Springs, CO 80923

Is this 2023 Hyundai Santa Fe SEL a good deal?

OAV verdict: Overpriced

Why: Listed at $25,988, comparable market range $22,999–$24,497, based on 20 comparable listings. Days on lot: 45 days (market average 80 days).

Market price position

$25,988 · $1,491 above market high

Comparable range
$22,999 – $24,497
vs. market high
+ $1,491 (6% above)
Comparable vehicles
20

Market Retail Price (MRP™)

$23,748

This vehicle $25,988 · $2,240 (9%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$22,685

This vehicle $25,988 · $3,303 (15%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-10) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 1343 days).

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$22,999 – $24,497

Rocky Mountain Auto Brokers

Colorado Springs, CO

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About This 2023 Hyundai Santa Fe

Listing updated: Aug 10, 2026

Listed by an independent dealer in Colorado Springs, CO · On lot for 45 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SEL is listed at $25,988 by rocky mountain auto brokers in Colorado Springs, CO 80923. It has 55,704 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 20 comparable listings matched to this vehicle, the estimated market range is $22,999 to $24,497. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 45 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Colorado Springs, CO suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Colorado Springs, CO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS3DAJ9PH502577 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in CO

CO Market Listings

145

Average Price

$30,614

Price Range

$11,950–$52,375

Avg Days on Lot

80

Based on all 145 2021-2025 Hyundai Santa Fe listings in the CO market, the average asking price is $30,614. This listing at $25,988 is $4,626 below the broader CO average (15% below the CO average). This is a wider, all-trim comparison across CO; OAV's price verdict above uses the closer comparable set. Comparable prices in CO range from $11,950 to $52,375. Similar vehicles spend an average of 80 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in CO

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)