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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Hyundai Santa Fe SEL

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Vehicle Details

VIN5NMS3DAJ0PH585090
TrimSEL
Exterior ColorBlue
Drivetrain4WD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot4

SEL

Fair Price
$26,2999,244 mi

Medford, OR 97501

Is this 2023 Hyundai Santa Fe SEL a good deal?

OAV verdict: Fair Price

Why: Listed at $26,299, comparable market range $18,585–$27,638, based on 52 comparable listings. Days on lot: 4 days (market average 43 days).

Market price position

$26,299 · within market range

Comparable range
$18,585 – $27,638
vs. market
$7,714 above low · $1,339 below high
Comparable vehicles
52

Market Retail Price (MRP™)

$23,112

This vehicle $26,299 · $3,187 (14%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$26,363

This vehicle $26,299 · $64 (0%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-19) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window
Faster recent sell-through

Comparable vehicles nationally recently sold in an estimated 1243 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$27,299 – $27,299
Regional Range$18,585 – $27,638

Lithia Auto Stores

Medford, OR

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Hyundai Santa Fe

Listing updated: Aug 19, 2026

Listed by a franchise dealer in Medford, OR · On lot for 4 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SEL is listed at $26,299 by lithia auto stores in Medford, OR 97501. It has 9,244 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 52 comparable listings matched to this vehicle, the estimated market range is $18,585 to $27,638. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 4 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Medford, OR suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS3DAJ0PH585090 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in OR

OR Market Listings

159

Average Price

$34,094

Price Range

$17,527–$53,104

Avg Days on Lot

43

Based on all 159 2021-2025 Hyundai Santa Fe listings in the OR market, the average asking price is $34,094. This listing at $26,299 is $7,795 below the broader OR average (23% below the OR average). This is a wider, all-trim comparison across OR; OAV's price verdict above uses the closer comparable set. Comparable prices in OR range from $17,527 to $53,104. Similar vehicles spend an average of 43 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in OR

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)