2020 Hyundai Santa Fe SEL
Vehicle Details
SEL
Hiawatha, IA 52233
Is this 2020 Hyundai Santa Fe SEL a good deal?
OAV verdict: Overpriced
Why: Listed at $20,729, comparable market range $11,726–$16,150, based on 16 comparable listings. Listed 84 days.
Market price position
$20,729 · $4,579 above market high
- Comparable range
- $11,726 – $16,150
- vs. market high
- + $4,579 (28% above)
- Comparable vehicles
- 16
Market Retail Price (MRP™)
$13,938This vehicle $20,729 · $6,791 (49%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$20,470This vehicle $20,729 · $259 (1%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-22) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 12–42 days).
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Dave Wright Subaru
Hiawatha, IA
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Request availability and out-the-door price
OAV will route your inquiry to Dave Wright Subaru for current availability of this 2020 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2020 Hyundai Santa Fe
Listing updated: Aug 22, 2026Listed by a franchise dealer in Hiawatha, IA · On lot for 84 days · VIN verifiable at NHTSA
This used 2020 Hyundai Santa Fe SEL is listed at $20,729 by dave wright subaru in Hiawatha, IA 52233. It has 32,963 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 16 comparable listings matched to this vehicle, the estimated market range is $11,726 to $16,150. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 84 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Hiawatha, IA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2020 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Hiawatha, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS33ADXLH153864 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2020 Hyundai Santa Fe Market in IA
IA Market Listings
63
Average Price
$18,906
Price Range
$8,741–$29,871
Avg Days on Lot
47
Based on all 63 2018-2022 Hyundai Santa Fe listings in the IA market, the average asking price is $18,906. This listing at $20,729 is $1,823 above the broader IA average (10% above the IA average). This is a wider, all-trim comparison across IA; OAV's price verdict above uses the closer comparable set. Comparable prices in IA range from $8,741 to $29,871. Similar vehicles spend an average of 47 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in IA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
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